Recognizing my market and reaching out to unrecognized markets

These days I am constantly thinking about increasing my business. My conversion rate is quite high, fortunately. You won’t believe I receive 60 odd visitors per day and still on an average I get one business query everyday and at least three projects every week. If somehow I can manage 240 visitors every day maybe my work will be multiplied by the same proportion. Although, I make a comfortable living I have some financial goals for the coming years and for that I definitely need to increase the number of assignments I get every month. Besides I would like to focus more on marketing and promotion and get the writing done (of course, while maintaining the current standard and even improving it) from other writers from India as well as in other countries. If I want to do this I must get lots of assignments so that the margin is big enough for me.

Along with constantly working at increasing my traffic (relevant traffic, not just any traffic) I’m also thinking about recognizing and approaching newer markets. I was just reading this blog post by Rohit Bhargava who talks about exploring unrecognized markets while referring to a new social networking website called Savvy Aunties; this website targets women who have money but no kids and who would like to spend money on their nephews, nieces and any other kids they would like to shower their affections upon. Now this is a completely unexplored market because people are mostly targeting moms and dads, grand moms and grand dads, and brothers and sisters. With more and more successful women deciding to remain single or not have kids I think this is a great market to target with a very vertical niche.

Most of my clients come from the USA and Europe. Even in Europe, it’s mostly the UK from where the clients contact me. There are still many countries that remain out of reach and I must try to reach those countries and markets. In the coming days I am going to study how I can do that. Whatever I learn I will be sharing on this blog. I will be honored to receive suggestions from you.