Relation between content writing and SEO

Relation between content writing and SEO

Although content marketing has gone pretty much mainstream, people still want content writing to improve their search engine rankings. They’re still looking for an “SEO content writer”. There is nothing wrong in trying to improve your search engine rankings with targeted, high quality content writing, but this should not only be the purpose of it. The main purpose should be providing useful information to your visitors. The main purpose should be to engage them and help them remember your product or service in a positive manner. The purpose of content writing is to generate enough relevant content to take care of all the questions and apprehensions people may have about your product or service.

So you shouldn’t hire a content writing service for SEO?

I’m not saying that. Many clients hire me because they want to improve their search engine rankings through well-written content. But when I’m writing content for them that is not my sole purpose. I focus on the quality of the content, its relevancy and the justice it does to the subject matter at hand and then the SEO side is taken care of automatically. Yes, you need to strategically use the keywords (because if they don’t appear on a particular web page or blog post the search engines aren’t yet evolved enough to interpret the relevance) but those keywords must be a part of the overall message rather than forcibly trying to convey that the content is optimised for them. When you cannot draw the line between optimisation and keyword-spamming you are in for some trouble.

You don’t necessarily get penalised. Even keyword-stuffing works sometimes and people are able to get good search engine rankings with keyword-spamming. But what’s the use of getting traffic (unless you can generate an insane amount of traffic to make up for lesser conversion) if that traffic doesn’t convert? Remember that 20 people buying from you out of 200 that visit you is far better than 5 people buying from you out of 1000 that visit you.

Some clients can understand this some don’t. When they want my content writing services to improve their SEO I have gained enough experience not to try to educate them against solely getting content written for SEO. They get wary of my intentions and go find another content writer. Then neither get enlightened nor do they do business with me. Instead, I tell them that through my content writing I’m going to improve their search engine rankings and then I try to create high-quality content for them so that their search engine rankings improve automatically?

Does high-quality content writing necessarily mean better SEO?

No, it’s not. It depends on your competition. Some keywords are highly competitive and it’s very difficult to get better rankings for them unless you have written hundreds of pages on them and high-quality blogs and websites are linking back to you.

If you face tough competition for your primary keywords then start with your keywords that are less competitive. If you’re selling wristbands and if you face lots of competition ranking for this keyword, maybe you can try something like “wristbands with green beads” or “wristbands with rough green beads” or something like that. Target broader terms and create high-quality content around them. This sort of intelligent content writing definitely improves your SEO.

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