A few hours ago I came across a Forbes article about Scalenut raising $3.1 million in funding.

It is an automated content creation platform powered by artificial intelligence.

As I have mentioned in one of my blog posts, I am a slacker when it comes to using new technologies, just at a whim I decided to take Scalenut on a spin.

It isn’t that I’m oblivious to multiple AI-powered content writing tools that are cropping up every week.

It’s just that, whenever I tried using them, they wouldn’t allow me to use the dashboard without going through a complicated registration process.

Using Scalenut for the first time is quite straightforward and even during the trial period, as of now, it seems all the features are available.

In the dashboard it gives you different choices – you can create a blog post, a content brief and topic clusters.

As you can see in the screenshot, the automated writing interface can also write for you product descriptions, answers to questions, headings to paragraphs, social media posts, and some more choices.

To test it, I chose to write a blog post.

Providing the information to the Scalenut interface

It is a step-by-step interface.

In the beginning it asks for the main headline.

After entering the main headline, it asks you to enter the main keywords or the phrases that you would like to use in the blog post.

The main headline comes with the H1 tag.

You can also write an introduction – around 500 characters – of what you want to convey through the blog post.

In the next screen you write the different subheadings using H2 tags and sub-subheadings using H3 tags.

For the time being, there doesn’t seem to be a limit on how many H2 and H3 subheadings you can create.

Upon checking again, I found out that in the free account, you can generate content of just 2000 words.

But it is more than enough to give you an idea of what the automated content generator can achieve for you.

The text generated by Scalenut is quite satisfying

To tell you the truth, I’m quite impressed.

No grammar and spelling mistakes.

Human-like narrative.

Although I formatted after downloading the document, I didn’t change any sentence on my own.

Here is the blog post that I generated using the Scalenut interface.

I made some small changes but 99.9% text comes from Scalenut.

I didn’t publish it under my name because it is not my style.

But it certainly writes like a content writer who can write well though, doesn’t have years of experience and confidence.

The content also lacks a personality so I wouldn’t say it is out-and-out professional content.

It can definitely save you a ton of time.

For the time being I won’t use it to write my own blog posts, but it can certainly be used to quickly publish content on the blog on general topics.

It has written the blog post better than many of the content writers I’m working with these days.

This brings to my mind: unless you develop your individual style and voice as a professional content writer, such automated content writing tools can easily replace you.

Do tools like Scalenut worry me as a content writer?

As such I don’t write bulk content.

Such tools are good for bulk content.

Most of my clients hire me because they want my personal touch.

I’m going to subscribe to the tool for a month and play around more.

I think its best use would be to quickly generate initial text and then give your own touch.