A few weeks ago I wrote about knowing your audience before writing content and starting your content marketing campaign. This can help you save lots of time and effort. But how do you know what sort of content your market is looking for? This Marketing Land blog post explains 8 ways you can create content your market will love. These eight ways are:

1. Develop your strategy keeping the big picture in mind – what you eventually want to achieve with the content you’re planning to produce.
2. Interview people as well as other stakeholders to get ideas about what sort of content you should create. You can invite the employees of the company. You can carry out surveys on your website. You can talk to people on social networking websites like Facebook and Twitter. You can directly talk to your customers and clients. Ask them what they want. Note down the questions they raise while talking to you.
3. Create your content according to the preferred format. Not everybody wants written content. Not everybody wants slides and presentations. Not everybody wants to see videos. Every business has its own type of audience that prefers its own type of content format.
4. Optimize your content for search engines and social media. In order to love your content people need to first find it and how do they find it? They will use the search engines as well as social media and social networking websites to come across your content.
5. Measure the effectiveness of your content. Unless you know that your content is really working, how can you improve it? Improving your content means streamlining it according to your target audience’s preferences. By closely analysing your content and audience behaviour you will be able to make out exactly what attracts people to your content and hooks them to it.
6. Maintain constant contact with people who access your content. You can maintain a mailing list. You can encourage people to follow you on Facebook and Twitter. You can use various online forums.

Some of these points are not included in the above-mentioned link and they should have been, so I have added them on my own. Instead of focusing on creating content that is loved by your audience, they have focused on how to make your content more effective and how to streamline it. That is different from creating content your audience loves.