Just came across a review of an AI-based tool called Instoried that tells you how successful your content is going to be before you even publish it.

Some reviews, like this Inc42 review, call it an AI-based Writing Assistant.

The website description says that the tool helps you create emotive content – content that triggers positive emotion among your readers and viewers.

It can give you tailor made recommendations for which words and phrases you should use and avoid.

The content marketing tool (or the writing analysis tool) uses a proprietary NLP technology (natural language processing) and a deep learning algorithm to analyze how deeply your content engages your audience.

From various reviews, and even from the content of the website, it is unclear exactly what the tool does and whether it is for content marketers or content writers.

Does it refine text?

Does it pick up words and expressions that may be negative, positive, sad or joyous?

Although as a writer I don’t like anybody telling me (not even my clients who are paying for my writing) how I should write my content, when a lot is at stake, I believe it is fine to use a tool, especially a tool powered by artificial intelligence to analyze the patterns in your text and check what can be improved.

Is it another threat to creative content writers in particular and writers in general?

I mean, can someone easily write a mediocre piece of content and then use Instoried to turn it exceptional?

Could be.

After all, AI has been able to write a complete novel.