Using negative storytelling as an effective content marketing tool
Here is the story of a dog named “Eddie the Terrible” who isn’t for the fainthearted, and this is a good example of negative storytelling as an effective content marketing…
Why your content marketing strategy might be failing
Wondering why your content marketing strategy isn’t working the way it should have? This Inc.com article uses some advice from Joe Pulizzi to throw some light on why many companies…
Content marketing thoroughly explained in the periodic table of content marketing
If I remember I came across this periodic table of content marketing last year but back then I was quite preoccupied so I couldn’t go through it properly. Now that…
The importance of knowing your content marketing KPI
Content marketing is more effective if you know your KPIs – key performance indicators. What exactly do you want your content marketing to achieve for your business? Engage your visitors…
What’s better, owned content or sponsored content?
First let’s understand the difference between owned content and sponsored content. Owned content is the content that you produce, write or get written on your own and then publish it…