You want to, you need to, publish a blog regularly for multiple reasons.
When you publish a blog regularly, you regularly engage your visitors. You improve your search engine rankings. You get to demonstrate and share your knowledge. Your readers have a reason to come back to your website repeatedly. You have fresh content to share on social media websites and other platforms.
Most of the clients who approach me to write for them regular blog posts are looking to increase their organic traffic. This is the best form of traffic. Once your blog post begins to appear in search results, you don’t pay for every click. It is high quality traffic. It is free after you have recovered the cost of publishing the blog post.
How often should you publish a blog post?
Depends on what you’re trying to achieve. Websites like Hubspot recommend that businesses that publish 2-3 blog posts every week get 13X more traffic than businesses that publish 1-2 blog posts every 15 days. Ideally, you should aim for at least one or two blog posts every week. Again, it depends on what results you seek.
Let’s say you want to improve your search engine rankings in the coming two months. Then, I would recommend you publish a decently long blog post – 1000-1500 words – every day.
I have personally experienced good success by publishing even 400-500 words every day for a couple of months. Rankings improved. Targeted traffic improved. New content got crawled faster.
Why do businesses find it difficult to publish blog posts regularly?
Many reasons. You run out of ideas and topics. You feel demotivated by the lack of success that is hard to come due to competition and millions of web pages and blog posts being added to search engines and social media platforms every day. Writing every day can be a Herculean undertaking.
Some of the biggest challenges faced by individuals and businesses wanting to publish blog posts every day include
- Lack of interesting topics.
- Not knowing where to start and where to end.
- Not enough time due to the core professional obligations (you may be a lawyer, a designer, a programmer or an architect and writing is not your main occupation).
- Not having a content calendar or a clearly-defined plan.
- Inability to come up with original content.
- A sense of boredom – initially you may be full of excitement but as blogging becomes a usual business chore, it tends to become a boring activity.
- Not knowing what to prioritize – writing what you love or writing what your core audience finds useful.
- Not getting enough traffic – organic traffic doesn’t come in a few days. It may take a couple of months before the traffic begins to trickle.
- Finding the perfect niche – if you don’t know your niche you are simply beating around the bush and wasting your time and precious resources, and this further leads to inertia.
- The absence of the writer’s discipline – writing is a discipline and only professional writers seem to have it.
- Not working with a professional writer – since writing is better done by a professional writer it is better to assign the task of writing a regular blog post to a professional blog writer.
How to make it easier and more profitable to publish a blog regularly?
You have two choices: become a prolific writer yourself or assign the task to someone who himself or herself is a prolific writer, preferably, a professional writer or content writer.
Why is it so?
A professional content writer is a dedicated writer who is everyday writing blog posts for different businesses. For a professional content writer or blog writer, writing is not a chore, it is a professional undertaking, it is a livelihood. Hence, the interest that a professional content writer shows in your blog writing, it may be difficult for you to show.
For your blog to be successful it needs to be relevant, regular and effective. Day after day it must deliver value. Your visitors must have a strong reason to come back to your website and check out your blog.
If your blog is not delivering value, it will fail to draw targeted traffic.
The problem with organic search engine rankings is that everything is interconnected. It is like an old motorbike – you need to keep kicking until the engine cranks up and your bike starts.
Somehow you need to make people come to your blog and enable them to stay there. If you don’t have quality content, people won’t stay and Google has a way of finding that out.
Here is an example:
You find one of my links on Google and come to my website. You don’t stay even for a few seconds. You go back to Google and start checking out other links. What does it tell Google?
It tells the Google algorithm that you didn’t find useful information on my website and consequently, the current rankings that the link enjoys should be degraded for the keyword that you used.
On the other hand, if you stay on my website for 3-4 minutes and you read a major portion of my web page or blog post, it tells Google that my link contains useful information and as a result, my rankings for that keyword for that link further improve.
These attributes for a successful blog can be delivered by a professional content writer or a professional blog writer. A professional content writer delivers
- High quality blog posts regularly.
- Quality research.
- Engaging writing.
- Publishing of your blog posts as per your calendar.
- Targeted topics.
- Search engine optimized content.