A quick link to a nicely written article on how to improve your SEO using latest news. The writer has termed it as Newsjacking.

With search engines like Google attaching more and more importance to the freshness and topical significance the content that you publish, news automatically get higher importance. The only problem is what if your industry has no particular news to offer? Then you create a context. For instance, in my content writing and content marketing business, how can I use the latest news to highlight my content writing services in terms of getting some SEO benefits? That’s where creativity comes in. Let me use a small example.

Recently, Google decided to shut down its RSS feeds management service “Google Reader” and people to whom the RSS subscribers matter were really worried (most of them still are). So I quickly created a blog post explaining to them how they can salvage their RSS subscribers in the event of Google shutting down its RSS reader. As I mentioned above, the trick is, creating a context. RSS subscribers matter to those who regularly publish blogs and those who publish blogs need content for their blogs. This is just one example. In a similar manner, you can create a clever context and use topical news to get some leverage.