When I continuously talk about solving problems with your content writing I don’t mean you turn into a Messiah and relinquish all thoughts of making money and just focus on helping people.

There are many business models that solely revolve around helping people and this in itself generates good money, but there’s a reason why, when you solve problems, especially through content writing, you generate more business.

This Copyblogger blog post says that every audience has these three subgroups:

1. People who read your content.
2. People who don’t just read but also share your content on their timelines.
3. People who take action on the advice that you publish through your content.

The last subgroup is very important.

People who take action obviously read your writing.

People who take action obviously agree with you, like what you’re saying, and consequently, they may also be sharing your content.

People who take your advice are also most likely to buy from you because since you are already solving their problems, they trust you with solving more problems.

Even if they don’t buy from you, they become your advocates and help you reach people who may buy from you.

Remember that on the Internet, it isn’t just important to reach your customers and clients, it is also very important to create a tribe of people who help you promote your business, preferably by word-of-mouth.

Someone sharing your content on his or her timeline may be more valuable than someone buying from you and then forgetting about you.

So, the next time you’re planning to publish a blog post simply to cover a topic, make sure you solve a central problem in such a manner that people can, at least some of them, use the solution to better their lives.