Every piece of content that you write for your blog or website should be based on thorough understanding of your customers. You must use emotional intelligence for content writing.

Here is a nice blog post on How to use emotional intelligence marketing to better understand your customers.

For meaningful content writing, it is very important to know what your customers are looking for.

You need to understand their emotional intelligence: figure out what moves them emotionally and then write content.

Remember that ultimately every buying decision is based on emotions and not logical thinking although, in the beginning, it may seem that you are acting logically.

Of course, it is understood that your target customers and clients must be looking for products and services that you offer.

For example, I know that my clients are looking for high-quality content writing to improve their conversion rate and SEO.

They are looking for a content writer they can depend on for ongoing content.

But, there are many content writing services on the web. How do I convince people to hire my services rather than someone else’s services?

For this, I need to understand what problems my clients face and how I can solve those problems.

Through my blog posts and webpages, I address those problems and explain how and why I have the solutions that my prospective clients need.

What are the problems faced by my prospective content writing clients?

This varies from client to client.

A non-English-speaking client needs someone who can write well without grammar and spelling mistakes.

I’m not saying this is the only problem faced by the non-English-speaking clients, but this is one of the major concerns.

What about people who know how to write well but are still looking for a content writer?

They are looking for quality.

They are looking for a web writer who can write convincingly, in a conversational manner, but still, maintaining a professional tone.

After quality, it is consistency and regularity people want the most.

Even when they can get good content writers from other content writing services, they can’t get consistency and regularity.

Through my blog I convey to my prospective clients that when they work with me, they will get quality content consistently and if I cannot deliver consistently, I won’t commit just for the sake of getting the project.

Many clients suffer from bad SEO and they know that SEO can be improved with better content writing.

They also understand that SEO content writing doesn’t mean simply using keywords.

Keywords are important, but what’s more important is the quality and relevance.

When they check out my website, they know that I can deliver SEO content without compromising on quality.

Why it is important to understand your customers when writing content?

Simply focusing on search engine rankings is of no use.

Even if you can improve your SEO in the beginning, it begins to deteriorate if your visitors don’t respond favorably to your content.

How do you know people are responding favorably to your content? The following traits help you know that:

• Your visitors spend more time on your website or blog.
• They don’t leave immediately after arriving through a particular blog post or webpage – they also check out other webpages and blog posts on your website.
• Their search intent is satisfied when they find your link on Google and come to your website – they don’t come back to Google and then use the same search string.
• They share your links on their own social media and social networking timelines.
• Your content triggers conversations, even controversies and debates.

About conversations and controversies, it is better to rake up such states of affairs through your blog.

On your blog you can go on a different tangent and people will still read it, enjoy it and share it.

But, on your business website you need to be very focused on solving people’s problems.

You want to improve your SEO through SEO content writing? You should feel reassured when you visit my website.

You want to improve your conversion rate? You should feel convinced that I can help you with that with my content writing services.

How do I achieve that?

Instead of telling you how great a writer I am I should be able to explain to you how I can improve your search engine rankings.

This is where I need to use emotional intelligence to know my audience and then write my content accordingly.

In the same manner, before I write content for your business, I should use emotional intelligence to know YOUR audience and then I should write.

I often tell my clients that the primary focus of their content must be helping their prospective customers and clients.

The enthusiasm in the writing must jump out of the screen.

And this enthusiasm can only manifest if you truly understand customers and their problems and really believe that you can solve those problems.