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6 Writing Tips for a Successful Email Marketing Campaign

6 writing tips for email marketing.

Email marketing is a powerful and effective marketing tool that has been used by marketers all over the globe for years. It’s one of the oldest yet most significant marketing tools out there. Marketers and business owners use it regardless of their niche or industry. And, in order to have a strong email presence, you need to know how to write a great email copy.

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6 writing tips
Successful email marketing

Writing an email copy is challenging and demanding, but once you understand the essential steps, you’ll have nothing to worry about. That’s why we’ve put together this guide with 6 writing tips you need to know about.

Let’s take a closer look at each step.

1. A Single Goal

Before you start writing your email copy, you have to think about the specific goal you want it to reach. There are dozens of goals you could set for an email copy.

It could be:

offering a discount
announcing a new product launch
celebrating a year with a customer
inviting them to your website
inviting them to a webinar

Whatever the goal of your email copy is, make sure that you choose one and stick to it.

If you decide to say too many things, the recipient might get confused, overwhelmed, and eventually give up on reading it.

2. A Simple Structure

Here’s the thing – people aren’t in love with the idea of receiving emails they didn’t ask for. But, if the content of the email might be interesting to them, they’ll embrace it.

This is why you need to use a simple email structure. It will allow your recipients to:

scan the email
understand what’s it about within seconds
decide whether they want to read the whole thing

To achieve this effect, follow these simple rules:

use subheadings
write short paragraphs
use bullet points and lists

Give the readers a chance to decide whether this email deserves their attention or not. If you send a bunch of text divided into huge paragraphs, they’ll give up on reading it before they even start.

3. A Clear CTA

A CTA (call-to-action) is a very important piece of this puzzle. It’s the final touch to your email copy and a clear invitation for your readers.

If you want them to perform the desired action, you have to tell them exactly what to do.

Include a CTA that is:

dominating the email by design
short and clear
urging and actionable

Also, it would be a great idea to make a CTA button, and turn it into a clickable link that will allow the readers to perform the action in just one click.

So, if your CTA is “Hurry up to check out our final sale!” the link should take them directly to your e-commerce website.

4. Add Visuals

Nothing grabs the attention of a person reading an email like a powerful visual that supports the content. Visuals are great for breaking up the monotony of the email.

Still, you have to be careful with how you choose and add visuals:

optimize images to speed up the email loading time
don’t add too many
make sure the image responds to the content of the email

Visuals should bring the content of the email closer to the recipient and explain what the email is about. It will make them more interested in the content.

5. Test Different Versions

When you’re writing an email copy, you should always aim for one goal and a specific target audience. Still, no matter how well you think you know your target audience, you can’t know what they like for sure until you test it.

This is why you should test different versions of an email copy and measure which one converts better.

So, here’s how you’re going to do it:

choose your goal and your target audience
divide your target audience into two or more groups
for each group, create a unique email copy
change the visuals, the subtitles, design, CTAs, or anything you want

Then, measure the results of each email copy and see which one got more conversions. Then, use that email copy as a model for your future copies and add those features that made it the most effective one.

A/B testing of different email copies for the same target audience can deliver golden data that you’ll use to further improve your email marketing strategy.

6. Polish to Perfection

Your email copy says a lot about you as a professional. This is why you have to polish it to perfection. But what does that mean?

As a professional, you can’t let any mistake find its way to your final email copy. Instead, you have to:

edit several times
proofread every word
remove all grammar and spelling mistakes

If you feel like you need help with this step, check out these websites ratings. Checking accuracy is a step you mustn’t skip.

Final Thoughts

As you can see, writing a great email copy for a successful and strong email marketing campaign can be quite a task. Still, with the right instructions and strong dedication, you can achieve all the goals you’ve set.

Use the tips listed above and start working on improving your email marketing strategy. Create email copies that are powerful, engaging, and memorable.

15 ultimate content writing hacks for successful email marketing

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15 Email marketing writing hacks

What is email marketing?

Does it mean constantly nagging your subscribers and recipients (or leads) to buy from you?

Or does it mean becoming a useful part of their lives so that they begin to appreciate your presence and then, begin to trust you enough to do business with you?

This may not be true in your case, but most of the individuals wanting to use email marketing to promote themselves, assume that just because they have got someone’s email ID, it is fine to send out promotional emails.

Does someone care what a great product or service you have got?

Not really.

People want to hear from you only when you have got something useful to offer. Even when you are offering your product or service, there must be something special (a great discount or an offer or an insider information) that can bring your recipients a massive benefit.

Otherwise, your email message is going to be ignored.

Are people still using email marketing?

Yes they are. There is a reason for that.

3.8 billion people actively use email daily. Compared to this, Facebook has 1.5 million daily users. Everyone from the age of 15 to 64 uses email daily. 73% of millennials prefer email communication from businesses.

The best part is, 99% consumers check their emails every day. People are twice as likely to sign up for your email newsletter as liking your Facebook page.

Hence, you may feel that most of the people are moving towards social media and instant messaging, but when it comes to doing some serious work or getting business offers, email still rules the roost.

How you write content for your email marketing campaigns has a big impact on your success rate. You may have come across the content writing hacks for successful email marketing at many places, already, but just in case you haven’t, you can considerably improve the success rate of your email marketing by implementing at least a few of these content writing hacks.

1. Have a convincing subject line

Writer a convincing subject line

The importance of the subject line can never be stressed enough. It is your subject line that prompts people to open your email.

What subject line should you have? It depends on people’s familiarity level with you. They are not familiar with you, or if they don’t come across your name in their inbox quite often, the subject line needs to be very specific.

Anyway, whether people are familiar with you or not, keep in mind the following:

Keep the character count around 50 because there isn’t enough space for very long subject lines.
Keep your subject line simple and straightforward. No ambiguity.
Don’t make false promises. People these days can make out false promises easily.
Be experimental. No harm in using humor as long as it doesn’t confuse or mislead.
Shock and awe. Again, the purpose of your subject line is to make people open your message, but at the same time, never mislead them into opening something that doesn’t deliver on the promise made in the subject line.
Subject lines with a sense of urgency, curiosity, timely relevance and recognition are more prone to be opened.
Personalize. Although personalization is more effective if people are familiar with you or your brand, given a choice between being personal and not being personal, always be personal. By the way, don’t take “being personal” in the wrong way.

Remember that the biggest challenge that your email message faces is people not opening it. Half the battle is won if your subject line manages to make people open your email.

2. Just focus on one, single person

Focus on a single person when writing content for your email marketing campaign

Frankly, I apply this advice even when I’m writing webpages and blog posts. Don’t write as if you are writing to a big group of people. Write to a single individual.

For example, if you think your email is going to a person named Frank, then address the problems that Frank faces. Talk to him. He must feel that you are just writing to him and no one else.

As a writer, I know that when you write thinking that you are writing to a single person, the person reading the email can actually feel it.

3. Always provide something useful

Provide something useful in your email marketing campaign

Remember that the person opening your email message is using his or her precious time in doing so. Don’t waste his or her time. Always send an email marketing campaign when you have something useful to offer.

What can that offered be? Depends on your business. If you sell something, you can offer a discount. If you are introducing a new feature, you can send it as an update so that people who can really benefit from the feature can upgrade.

If the person has already bought from you, you can offer him or her a discount as a privileged segment of your customer base.

In the times of Covid-19, you can send tips to your customers about how they can do business with you without exposing themselves to the virus.

4. Talk about their interest

Talk about what interests them when you are writing

Nobody is bothered about growing your business just for the heck of it. Even people running charity organizations won’t pay attention to your email marketing campaigns unless you talk about their interest.

Always write your email messages from their point of view. Convey to them that you empathize with the problems and troubles you are having. Be their advocate through your writing.

5. Use powerful words

Use powerful words when writing

What are powerful words? First of all, they shouldn’t be deceptive. They should invoke a strong emotion. Some of the powerful words that you can use are

Free
Urgent
Limited
Breaking News
Dazzling
Stunning
Guaranteed
Powerful
Amazing
Easy
Strong
Exclusive
Lifetime
Unlimited
Affordable
Valuable
Discounted
New

Frankly, the list can go on and on. What sort of powerful words you use depends on the context and what sort of emotion you’re trying to convey. Again, just make sure that you really mean those words.

For example, if you are offering something stunning, then you should actually believe that you are offering something stunning. If you believe that something is easy to use, then it must be easy to use. If something is affordable, make sure that it is affordable to your target audience. If you are offering a discount, make sure that there isn’t a catch.

6. Use the “preview text” optimally

Writing email preview text.

In the above graphic, the text that is not hidden is email preview.

These days most of the email clients display you the preview text. If you have maximized your browser window, provided that you have used a small subject line, the remaining row is filled with the preview text. It gives your recipient a preview of your message. If you use the preview text convincingly, it can increase the chances of your recipients opening your message.

7. Write for the audience who reads on the mobile phone

Write for audience who reads on mobile.

I keep this in mind even when I’m writing blog posts. There is a great chance that the person on the other side is reading your content on a mobile device. The same is going to be the case with your email marketing messages.

How do you write for mobile readers?

Write shorter sentences. Don’t use big paragraphs. Use bullet points to organize different ideas. Use headlines and subheadings judiciously. Stay to the point. Make sure that you don’t use extra sentences because anything can distract them. Keep them as much focused as possible.

Although, personalization can make your email messages effective, make sure that you don’t get too conversational. This can also distract people.

8. Use segmentation features of your email marketing service

Email segmentation when writing content.

MailChimp has it. Others must also have this feature. Segmentation allows you to customize your messages and this in turn improves your conversion rate.

What does segmentation mean?

Suppose you have 5000 subscribers in your mailing list. The first message that you send out goes to all these 5000 subscribers (if you are not using A/B testing for the time being).

Then, for the next email marketing campaign, create different segments such as

Those who didn’t open your message.
Those who opened your message.
Those who opened and clicked your link.
Those who bought from you.

… And so on.

This way you will be targeting people according to the way they have reacted to your previous campaign.

Why send the same message to all when you can increase your conversion rate by writing content based on how they react to your previous message?

9. Ask them to act when writing content

Tell them what you want them to do in the email.

This actually works. If you ask people to do something, many do it. For example, if you want people to buy something from you, ask them to buy it from you. This is hard to believe, but it really works.

It’s called call-to-action, CTA. Every email message must have a call-to-action.

Sometimes, you want to inform people of the good offer that you have but you don’t tell them to buy. You either tell them to get in touch with you or you ask them to click a link for more information. This is often not very convincing.

When you ask people to buy this renders a sense of authority and confidence. You have provided the information, and now you’re asking people to buy your product or service.

10. Use a convincing headline

Use a convincing headline.

After your subject line, the most important component of your email message is your headline: the first highlighted line of text that appears in your email message.

The sole purpose of your headline is to make people read your email message.

Write it very strategically. Again, don’t mislead people. Don’t promise something you cannot deliver. You can be creative. You can be humorous. You can even be cynical.

Just make sure that your headline makes people read your remaining message. Your headline is so powerful that sometimes people immediately leave your message, without reading it, simply because they are put off by your headline.

11. Maintain a consistent flow in the body text

Maintain a consistent flow in the body text of your email

The crux of your entire email campaign rests in the body text.

As mentioned above, keep your sentences short and to the point. Write as if you’re talking to a single person. Show concerns for his or her requirements and worries. Offer solutions succinctly. Since most of the people will be accessing your message from their mobile phones, keep it short and simple.

Should you use HTML messages or text messages? Depends on your audience. Here we are simply talking about content writing for your email marketing campaigns. Be personal without being creepy.

Follow the simple copywriting rule: the purpose of your current sentence is to make the reader read the next sentence, and so is the purpose of the next sentence.

12. Have a singular goal when writing content for your email marketing campaign

Focus on a single goal when writing copy for your email campaign.

This is something I have observed with many clients. They want to pack multiple business offers in a single email message. They want to save money. Separate messages mean they will have to pay for them separately.

Just like your landing page, your email message too must be focused. You can offer multiple products if they fall under the same category (accessories, for example, or earplugs). But too many products or too many offers will end up confusing people and even if initially they wanted to buy something, they will end up buying nothing.

13. Avoid industry jargon if possible

Avoid using industry jargon when writing emails.

I’m not particularly against using jargon. Every industry has its own set of words and people like to use them, sometimes even without understanding them.

Use jargon when it solves purpose. I have seen many people using terms like “leveraging, metrics, synergy, cutting-edge, derivatives, acquisition” and so on. Being someone who constantly uses words, I’m not put off by these words, but many people are.

Personally, I follow this rule of thumb: use jargon if you really feel that you should be using it. If you are using it just to sound smart and intimidate the reader, don’t use it – it is counter-productive.

14. More of “you” and less of “we” and “I”

Focus more on the recipients and less on yourself.

This is such an important point that despite having discussed it above, I’m discussing it in another manner. Use lots of “you” in your writing.

Use expressions like “you are going to gain this”, “you are never going to regret buying this” or “this is something you have been looking for, for quite some time”.

A person opens your email message because he or she is expecting to receive something.

This expectation can be some sort of gratification, an emotion (something funny or mysterious), some great offer in the form of a discount, or the latest news that is very important to him or her.

The complete purpose of your message must be representing the interest of the recipient.

15. Condense everything in the conclusion

Sum up everything in the conclusion.

The concluding part of your email message is as important as the beginning, if not more. In fact, after reading the conclusion, the person must be left with a strong desire to click your link and buy from you.

In the concluding part, you can sum up everything. You can invoke a sense of urgency. You can get creative and paint a gloomy picture if a person fails to carry out the call-to-action. Short of misleading someone, you can use all your persuasive power in the concluding part.

Conclusion

In the end, it is all about trial and error. Even seasoned content writers and copywriters perform A/B testing. For example, no matter how great a subject line is, it may not work with certain audience. No matter how awesome the headline is, it may fail to inspire certain readers.

No matter how big or small your mailing list is, you can perform A/B testing. Even if you have got 50 subscribers, you can send one message to 25 subscribers and an alternative to the other 25 subscribers. Then you observe the response and make tweaks in your writing accordingly.

How to write the vision and mission statements of your company

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Writing effective mission and vision statements

These days I’m working on a project where I’m writing vision and mission statements not just for the main company, but also for individual departments.

This gave me the idea of writing this blog post on how to write effective vision and mission statements for your company.

Over the years I have written countless vision and mission statements for different businesses and I can remember just 2-3 instances when the client was passionate about what was to be written for vision and mission statements. Otherwise, most of the clients just ask me to go through other websites and come up with my own (“but highly unique” – quote/unquote intended) versions.

Yes, it reflects on what sort of clients I attract, but that’s another story.

They don’t even know the difference. Just because everybody seems to have vision and mission statements, and without these statements, the “About us” page seems incomplete, they want to have them.

On second thought, why blame them? While trying to research for the topic, I came across many blog posts, even from the so-called reputed websites, that ended up mixing up vision and mission statements. I mean, the topic says something like “20 best vision statements” and they then go on to quoting mission statements from famous companies.

But first,

What is the difference between your vision and mission statement?

Sometime back I read a very good statement on the Internet about vision and mission statements:

Your mission statement is about what you are doing today, and your vision statement is what you are going to do in near future.

You must have come across the phrase “man with a mission” (or for the sake of feminists, “woman with a mission”). Or something like “we are on a mission”.

It means, you are doing something right now.

A mission statement answers the following questions:

What you do?
For whom do you do it?
How do you do it?

Mission statement answers the following questions

This is what I have written as my mission statement:

My mission at Credible Content is to provide business writing services that actually help my clients grow their businesses.

Vision statement is about the future. What are your hopes and dreams? What bigger changes do you want to bring about in the world? What do you inspire to be?

Your vision gives your clients and customers an idea of what are your bigger goals. Remember that your bigger goals define the direction of your smaller goals.

Why is it important to have mission and vision statements?

Above I have written that very few clients take their mission and vision statements seriously. But there are some individuals and organizations, that do take your mission and vision statements seriously.

Your mission statement tells them your current focus. It tells them what problems you are currently solving. It tells them who your customers and clients are. It basically informs them of the nature of your current activities and whether the profile of these activities makes you suitable for them or not.

Your vision statement tells them where you are heading. Serious businesses want to associate with serious businesses. If you are not serious enough to even focus on your vision statement, then you are not reliable.

Hence, if you feel that your website is turning away good customers and clients, maybe you need to work on your mission and vision statements.

How to write a great mission statement

I will say it again: most of the people don’t know the difference between mission statement and vision statement and they tend to mix them up. Even reputed company sometimes end up mixing up vision and mission statements.

Your mission statement is about today. It must answer the following questions:

What do you do?
Who are your customers and clients?
What processes and procedures do you follow?

Providing answers to these questions may seem like a long affair, but it doesn’t have to be. Restrict your mission statement to just 2 sentences and if possible, just a single sentence. But, no matter how many sentences you write, answer the questions listed above.

Here is Google’s mission statement: To organize the world’s information and make it universally accessible and useful.

Here is Tesla’s: To accelerate the world’s transition to sustainable energy.

You may say that these mission statements don’t answer all the 3 questions above, but if you read them carefully you will notice that, they do.

Take for example Tesla’s mission statement. Sustainable energy means they want to shift the focus away from the current ways of energy consumption. Pretty much everybody consumes energy in the form of fuel, gas and power. So, pretty much everybody is their customer.

What do they want to do? They want to accelerate the process. They want to go beyond simply researching, and provide viable products.

What is Google doing? It is organizing world’s information and making it universally accessible and useful. By merely reading the statement, you can make out what they do, for whom they do it, and how they do it.

Keep the following points in mind when creating your mission statement:

Keep it as concise as possible.
Provide answers to questions such as what you do, what are your customers and clients, and how you serve them.

How to write a great vision statement

Your vision statement gives your customers and clients the bigger picture. The give them a peek into your future.

What do you stand for? How do you plan to grow? What impact do you want to make?

This tells them about your work culture. It tells them what moves you and what keeps you going.

This was Microsoft’s vision when it was founded: A computer on every desk and in every home.

It is amazing how this vision came to be true. This was written when computers were a rarity.

LinkedIn vision statement: Create economic opportunity for every member of the global workforce.

As is clear from these statements, the vision statement is about your overall goal. This is what you eventually want to achieve. When you are writing your vision statement, talk about the next 5 years.

Something like, if you are writing your vision statement in 2020, tell your visitors what you are going to achieve by 2025.

Again, keep it as concise as possible.

Are you committing these writing mistakes when writing content?

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Common writing mistakes committed by content writers

A client sent me a website link to check out. The moment I loaded the link I could see at least three grammatical errors without even having to read a single paragraph.

Some writing mistakes are glaring, some are subtle and some are just a part of our habit.

Sometimes my writing also has mistakes and it is very embarrassing when they are pointed out by the client.

Fortunately, even when the client points out the errors, he or she knows that it is either an oversight on my part or it is just a part of my writing style. That’s a saving grace.

This blog post has some nice writing tips listing mistakes that even established writers and authors commit.

Some of these include

Wrongly using commas

Just because you are pausing doesn’t mean you have to use a comma. Use them sparingly.

I have this tendency to use commas, sometimes even before an and.

Long complicated sentences

Divide complex thoughts into smaller, simpler sentences. This is more important because most of your visitors will be accessing your website on their mobile phone.

Shorter sentences are easier to comprehend. They are easier to read. They make a stronger impact because every sentence carries a single thought.

Run-on sentences

I have never studied grammar properly. Hence, I needed to check what a run-on sentence is.

By definition, a run-on sentence is when two or more independent clauses (that can be termed as complete sentences) are included in a single sentence without a logical connection.

For example, “I love eating oranges I eat an apple everyday.”

These are two complete sentences in themselves. Either you write them separately or you use a conjunction, something like, “I love eating oranges but I eat an apple everyday,” or “Although I love eating oranges I eat an apple everyday.”

Passive voice

Using passive voice isn’t always bad but avoid it whenever you can.

For example, instead of writing “Passive voice should be avoided,” you can write “Avoid passive voice,” or “You should avoid passive voice.”

One drawback of using passive voice that I can see is that it unnecessarily injects extra words and phrases into a sentence.

Since it is “passive” it creates a disconnect. But when you use an active voice, you’re talking to your readers.

Lack of parallel structure when creating bullet points

When you’re creating bullet points, follow one grammatical structure.

For example, I can help you

Write better content for your website.
Improve your SEO
Improve your conversion rate.

Or,

I can help you with

Writing better content for your website.
Improving your SEO.
Improving your conversion rate.

Avoid using this

I can help you with

Writing better content for your website.
Improving your SEO
Better conversion rate (<– this one)

Wrong word choice

Actually, for many years, I have not made such mistakes. But many people do. For example, using “loose” when you actually mean “lose”. Also, mixing “its” and “it’s” or “there” and “their”.

Sentence fragments

I sometimes use very small, fragmented sentences for an impact. You may also use fragmented sentences in poetry, but don’t overdo them.

For example: Through content writing. I can help you with many things. Improve your SEO. Better content for your website. Better conversion rate.

Although, structurally, there is nothing wrong in these sentences, some of them are not sentences but phrases.

Again, use them to create an effect, but don’t fill your entire write-up with such sentences. Fragmented sentences look good as bullet points though.

Vague pronoun references

In the above-linked blog post, the writer has given a good example: “When Jack found his cat, he was very happy.”

Although, you can assume that Jack was happy to find his cat, the sentence itself doesn’t make it clear whether it was Jack who was happy or the cat. I would rewrite the sentence like this, “Jack was very happy when he found his cat.” or “Jack was very happy to find his cat.”

Overused ellipses and em dashes

Elipses are the three dots – … – that you often use when you want to leave something midway.

Something like, “I would have completed your document today but I was…anyway, I will try to complete it tomorrow early morning.”

You use em dashes to put extra information in a sentence. Something like, “He wiped his feet vigourously before entering – he knew that in the afternoon his wife swept the floor – and as a result, he had twisted his ankle.”

There are uses of elipses and em dashed – that’s why they are there – but don’t overuse them otherwise they end up distracting the reader.

Improperly formatted quotations

Quotation marks have a meaning. Writers use them to write dialogues between different characters. They are also used when you don’t mean to use a word in the sense that it is often used.

For example, David often likes to call himself a “writer” but no one knows exactly what he writes.

Another example: He is the “champion of the poor” – it means, I don’t actually mean to call him the champion of the poor.

If you want to highlight a word or a phrase, use bold font instead.

Actually, off late I have been committing this mistake, especially when I’m linking to other blog posts; I enclose the title within quotations. I will avoid doing that now.

Do I use any special technique or process to proof read?

No, I don’t. In fact these days I’m not even using a proper word processor. I’m writing this using iA Writer and then straight away I will export the HTML into WordPress.

This doesn’t mean I’m careless about my writing. It’s just that, I have reached a stage when I can write without worrying about committing grammar mistakes. And the browser has a very decent spell checker.

I do give the write-up a thorough reading before sending the document to the client.

Why aren’t your customers paying attention to your content?

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Why aren’t your customers paying attention to your content?

No matter how many blog posts you publish, no matter how many videos you upload, no matter how many updates you share on social media and social networking websites, your customers don’t pay attention to your content.

It’s frustrating.

Unless they pay attention to your content, how are you going to draw their attention and consequently, lead them to your website, blog or landing page, and unless that happens, how are they going to buy from you?

This Forbes article rightly says that for your customers to pay attention to your content, you must first understand who your customers are:

Defining exactly who your consumer is — and I mean truly knowing the consumer persona you want to speak to. Maybe for your brand, this includes multiple personas, and in that case, great!

I also face this problem when writing content for my clients.

Many clients simply want to focus on the keywords they think are important for them rather than providing meaningful content to customers and clients.

And when people don’t pay attention to their content, they wonder what’s the problem.

Fortunately, after playing around with their own ideas, they agree to try out some of my ideas.

Take your personal example. Do you give your attention to everything that comes by?

Or do you pay attention to only those things that interest you?

Similarly, when you want to use content marketing to attract people to your website – especially those people who will become your paying customers and clients – do you make sure that you know what they’re looking for in terms of content consumption?

When you publish a blog post, what objective do you have?

What persona have you defined find?

This brings me to another point: don’t try to please everyone when writing your content, or when getting your content written by a professional content writer.

This dilutes your message and content density.

Take a problem, and solve it.

This blog post, for example, tries to tell you how to make your prospective customers and clients pay attention to your content, and consequently, your business offers.

It does not teach you about content marketing.

It does not try to sell the idea of regularly publishing quality content.

It does not talk about SEO.

It talks about getting the attention of your audience.

What makes people pay attention to your content?

When I say content, I mean web content.

The way people read content on the web is totally different from the way they read it in a magazine or in a newspaper.

A magazine or newspaper is not a multimedia experience.

You are not constantly getting notifications. The area that you are viewing is considerably large.on

The consumption of web content happens mostly on a computer screen, on a laptop screen, on a tablet, and mostly, these days, on the mobile screen.

So, whatever attention they are able to pay to your content, you need to make the most of it.

Since I’m a content writer, when it’s content, I mostly talking about written content.

But you can apply the same philosophy to video content, audio content and images and graphics.

How to make people pay attention to your content writing?

Here is a small list of things you can do to get the attention of people when writing content:

Be relevant: Tell them something they can really use to improve their lives.
Be timely: Don’t suddenly wake up and talk of something that happened back in 2003, unless it is relevant right now.
Be trendy: People pay more attention to what’s trending right now.
Deliver what you promise: If you are promising a solution, then deliver a solution.
Write shorter sentences.
Use line breaks after every sentence – makes it easier to absorb one idea at a time especially on a small screen.
Use headings, subheadings and bullet points to make your text scannable.
Use images wherever possible.
Apply law of copywriting – the previous sentence must make the reader read the next sentence.
Use data to make points.
Back up your claims with authoritative references and links.
Write sincerely and with enthusiasm.
Focus less on keywords and more on value.
Personalize as much as possible – this can be achieved by narrowly focusing the subjects of individual web pages and blog posts.
Make yourself familiar by publishing regularly.

Whereas many of the things mentioned above are cosmetic, two things that are very important for the success of your content marketing, to make people pay attention to your content are

Focus on delivering value by clearly understanding your audience.
Be regular.

With so much content being available round-the-clock, it becomes difficult for your target customers and clients to remember you.

If you’re talking about the same old stuff repeatedly then also, it will put people off.

Seth Godin is known to publish a blog post every day, even on Christmas.

He is among the most known people on the Internet, at least among those who take interest in doing business online.

The point is, if you want people to pay attention to your content, offer them something they are interested in.

Offer value regularly.

So regular that they begin to remember you.

It’s easy to pay attention to people you are familiar with.