Category Archives: Email Marketing

How to get people to read your emails?

How to make the maximum number of people open your emails

When you’re sending regular office emails the recipients, normally, have no choice but to open your email because it is work related. But when you’re sending emails to people who are not expecting to hear from you, who may not even know you, it becomes difficult to make them open your emails.

One of the biggest challenges faced by people who want to do email marketing is getting people to read their emails. Here are some helpful tips:

Use a familiar From name

The “From:” field tells your recipient from whom they are receiving the message. Messages from companies are usually ignored. Messages from strange names are also ignored. Nonetheless, using a name is far better than using a company name

You are more prone to opening an email from “Amrit” than “Credible Content”, or even from “Google”.

Use compelling subject lines

After the “From:” field, it is the subject line which is the biggest factor in people opening your email. Research shows that 47% of people base their decision of opening your emails based on the subject line (source).

There are some tried and tested formulas for writing compelling subject lines such as invoking the fear of missing out on a great opportunity, catering to the vanity of people, expressing curiosity, making people laugh, retargeting (sending emails to people who have abandoned your shopping cart), and such.

Send the emails at the right time

When are your recipients most likely to open your emails? There are different ways of finding it. You can use your common sense. You can use analytics data provided by your email marketing service such as MailChimp.

This may take some time. You will need to send multiple campaigns and then note during which time period your messages are opened the most.

Be regular on delivering value

Even if people open your email message the first time, they won’t open the subsequent messages if you don’t deliver on your promise. If they expect some value from your email messages, make sure you deliver that value. If they want to learn from your email messages, make sure that they learn something each time they open your email.

Make emails easy to read on mobile

59% of the millennials use their smart phones to check email. 67% of the generation z check their email on their mobile phones (source).

Whether you are enamored by the mobile or not, make sure that your email is easy to read on mobile phones. It is not even very difficult. Just keep your emails straightforward.

So, if you want to make more people open your emails, when you’re sending the email for the first time, the subject line plays a very important part, but after they have opened the email, and have become familiar with your name, it is the quality of your messages and the email content that is going to make them open your emails again.

Can you repurpose content for email marketing?

The success of your email marketing depends on regularity. Repurposing your existing website or blog content can help.

One of the biggest problems you face when running an email marketing campaign is the lack of engaging content.

Email marketing – especially well-meaning and long-term – means building and sustaining relationships with your existing and prospective customers and clients. If you send out email campaigns just to promote your products and services, you’re not using the full potential of email marketing.

But this update is less about the dos and don’ts of email marketing and more about how to repurpose your existing website and blog content to get quality material for your successive email campaigns.

As this Business2Community update suggests, you can re-purpose your existing content from multiple sources including blog posts, web pages, and even social media updates.

I have been doing this for a couple of months now. I mean, getting content from various sources. I have been publishing my newsletter for years, but the only source of content was my blog.

Whenever I published a new blog post, I sent a notification to my email subscribers with a small intro to the blog and then a URL.

These days I do a lot of repurposing. From LinkedIn to my Credible Content blog to Quora, I’m constantly repurposing and remixing content.

For example, I publish an answer to a question on Quora. From there I have started turning those answers into full-fledged blog posts for my Credible Content blog. Then I write a small intro of 200-300 words both for my LinkedIn update and my newsletter update.

Repurposing isn’t just relevant to contemporary content. Maybe you wrote a blog post back in 2017 and it contains some nuggets of wisdom. You can share in your newsletter. But how do you find such content?

I normally use a site-based search query On Google such as “ email marketing”.

This brings up all the content I have published on my website on the topic of email marketing. Then I quickly go through the links and find something useful to use for my next newsletter broadcast.

Facebook has launched a Substack competitor

Substack alternatives from Facebook and Twitter

Substack alternatives from Facebook and Twitter.

Well, a few days ago Twitter also launched a Substack alternative and started urging its users to publish newsletters from the new platform. It’s called Revue.

In case you don’t know what’s Substack, it is a newsletter publishing platform that operates on profit-sharing basis.

It is different from MailChimp. When you use MailChimp for your newsletter broadcasting, you pay for the number of messages that you send. After a while, it can become quite expensive.

Substack doesn’t charge you for every email that you send. It expects you to create so much quality content that your subscribers become eager to pay you. When your subscribers pay for your premium content, Substack takes a part of it. Quite fair.

In particular niches, Substack is quite famous. I came to know of it a few months ago when I was looking for a cheaper alternative to MailChimp because as the number of subscribers increased, and since, at least right now, my newsletter doesn’t get much money, running it was becoming expensive.

Since anyway I didn’t need the advanced features of MailChimp, switching to Substack was an easy decision. All I do is broadcast my blog posts and I don’t need advanced scheduling and analytics features.

Since it has its own unique way of publishing, many alternatives are popping up, and the recent is Bulletin by Facebook.

Compared to Substack, Facebook certainly has lots of money and it has been able to attract high-profile writers in the beginning itself. For example, if you go to the Bulletin homepage, you can see sliding faces of Malcolm Gladwell and Erin Andrews.

Twitter too launch its own Substack alternative called Revue. The company existed before, in the beginning of 2021, Twitter bought it. In the sense of revenue model, it is more similar to Substack – its home page says that it charges 5% of the money that you charge from your subscribers, once they start paying you.

Of course, in terms of packaging Bulletin and Revue seem quite spiffy, but Substack too has its loyal users. Besides, for an established publication, switching a platform is not a casual decision unless there is something overwhelming reason. I mean, I don’t plan to switch.

The newsletter publishing marketing is quite heating up.

How to keep your emails personal yet professional?

Every email marketing guru advises you to keep your emails personal.

What does being personal mean?

Here is a list to keep in mind:

  • Use your name for the “From:” field.
  • Know the name of the person and start with “Dear name” or “Hello name”.
  • Use a conversational style – write in a manner you would talk to someone sitting across the table.
  • Be specific in the message; this way the person knows that you’re specifically talking to him or her.
  • Mention something familiar (but not intimate).
  • Introduce yourself in the first line without sounding salesy.
  • Inform the person why you are writing.
  • If possible, inform the person why you are writing to him or her, especially.
  • Avoid using long sentences.
  • If it is a compound or complex sentence, keep just one sentence in a paragraph.
  • You can have 2-3 simple sentences in a paragraph.
  • Be genuine and come to the point as fast as possible.
  • Remember that your language represents your business, and more importantly, you.

How to keep your email message professional at the same time?

There is no need to do something extra. Professional writing doesn’t mean writing highfalutin sentences or injecting jargon in every expression.

Being professional simply means sticking to the business. No need to bring up intimate knowledge even if you possess it.

Be culturally sensitive. Remain as gender neutral as possible. Don’t use words and expressions that you wouldn’t use when talking to your child or someone you care for.

Writing effective cold emails

Writing effective cold emails

Writing effective cold emails.

I think suddenly a web page that talks about my email writing services has risen in its rankings. I get lots of queries about my email writing services. Many clients also want me to write cold emails for them.

What are cold emails? No, they’re not written after keeping your laptop in the refrigerator for 30 minutes. Or maybe they are called cold emails because you expect people to give you a cold shoulder after receiving them.

Cold emails or unsolicited messages are sent to people who are unaware of your existence. You offer them your product or service through the cold email. They are not expecting to hear from you. They don’t know anything about you. They are just going about their life and then suddenly your message pops up in their inbox and low and behold!

I have never written cold emails to promote my content writing services because I have rejection issues, but I have written plenty of them for my clients.

There is a difference between cold emails and bulk emails

Cold emails are different from the usual bulk email marketing campaigns mostly considered as spam. A cold email is sent directly, preferably to someone you know, with a unique business proposition or a unique idea, or a unique bit of information that you feel will be useful to the person.

A cold email is good for one-on-one interaction. You come across a person. You have his or her email address. You know what the person does and what sort of business partnership you can have. So, you send a proposal.

How to write an effective cold email that generates a response?

Keep it personal

Address the person by name, something like “Hi Balbir.” Use a conversational tone.

Use a compelling subject line

By “compelling” I’m not saying using hyperbolic expressions or promising the stars. Avoid something like, “This email is going to transform your life!”

When sending out cold emails, my personal recommendation is that try to build a relationship instead of getting a business deal or trying to sell something.

A good example would be, sharing a piece of information that would be useful to the recipient. And use that thing in the subject line (Here is something I found that will be useful to you… ).

Use a recognizable “from” line

Use your name instead of just your business. The “from” line can contain something like your first name, your first name and the title, your first name and the company name, and so on. Just make sure that your name is there.

Quickly introduce yourself

It takes someone just a couple of seconds to move to the next message. As soon as the body text of your email begins, tell about yourself. Possibly in just two sentences. Introduce yourself in a manner that it is relevant to the cold email that you are sending.

For example, if I want to offer my content writing services, I should introduce myself like, “I am an experienced content writer who…”

Start with some words of encouragement

Don’t start with “me, I” – start with “you”. Something like, “I really like what you have written on your website, particularly on this web page…”

Or, “The point that you made in the recent LinkedIn conversation was quite revealing and informative.”

Come to the point as fast as possible

Preferably, your cold email shouldn’t be more than 60-100 words. If you can manage, even less, even better. Most probably the person on the other side will be checking your message on his or her mobile phone. It is not convenient to read long email messages, especially cold messages, on a mobile phone.

If possible, don’t try to sell something

Sales messages are really off-putting, especially when you’re not expecting them. No matter how useful a product or service is, nobody wants to spend money just like that. When people want to spend money, they want to spend money when the thought of spending money comes to them, not when someone else brings it up. Just let the person know that you would be interested to know if there is a possibility of you and him/her working together.

Don’t go on and on about your product features

Tell the person how the product is going to help him or her improve his or her life or the way he or she does his or her work. Offer a solution rather than a product or a service.

End with a call-to-action

Don’t ask for something a person would hesitate to do. Just ask him or her to send you a quick reply. Just one word, something like “Yes” or “No”. The person will really appreciate it. Avoid asking to click a link or fix a 30-minute call.

Remember that the best response is that the person responds and responds without a negative reaction. If he or she is eager to take the conversation forward, your cold email has succeeded. Even if it is just a blank response to let you know that he or she has received your mail.