I just came across this magnificent content grid at Eloqua that graphically explains at which stage of the buying funnel what sort of content is sought by prospects. This infographic can be a great reference source while planning your content marketing strategy.
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As you can see content marketing isn’t just about aimlessly creating content and publishing it on your blog, on your website or even on other blogs and websites. You need to find out at what stage what sort of content is needed.