Useful Instagram Marketing Tactics That Also Have Positive Impact on SEO

Social media is nowadays used as serious business branding and marketing platform rather than a place for chitchatting. This is a known thing to every business owner.

From small to large scale businesses, everyone wants to make their online presence more commendable as well as successful with social media. Various social media websites are there. People genially use Facebook and Twitter for business marketing.

Apart from them, many other social media platforms are there, offering excellent business marketing opportunities. But, webmasters lack skills and technical expertise for business marketing through social platforms.

For example, when it comes to business marketing with Instagram, we generally get stuck with some conventional ideas.

Sharing some product or service-related photos, making some interesting posts and using hashtags meticulously is not just enough. These are important, but they are not just good enough to fetch effective business marketing results with Instagram.

You need to find bloggers or brand influencers on this social media platform.

Getting linked with them will help your business gain more exposure. Such technique of collaboration for business marketing is well known but limitedly practiced by small-scale businesses, especially new businesses.

So, you need to explore this option as a small business owner.

How do you collaborate with bloggers and brand influencers? Well, you can get linked up with them in a few simple steps. Those steps have been discussed in the following section of this article.

Finding Bloggers and Brand Influencers

Finding bloggers for getting collaborated is not a difficult thing, though many business owners do not know this process. As they are ignorant of this process, they perceive it as complicated.

It is a common human trait to consider something as complicated when we lack enough knowledge of it. To omit complications, you should know the process well.

Now, the question is how to find these bloggers or brand influencers? Well, in this world of internet-based communication, do we need to face a hard time finding something? Anything you want to search, you can ask it to Google or search it on the internet.

All you need to do is to search some blogs on your business niche or domain.

For example, if you run a restaurant or home delivery canteen business, you need to search for blogs that are run by foodies. You need to find the blogs that feature information on various home delivery services in a specific area.

Once you have found such blogs, you need to create a list of them. You need to check the popularity of such blogs. The best way of judging their popularity is to check their Google search page ranking.

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Now, you need to check the person or group of persons who run these blogs.

You can easily find them, and their Instagram profiles as everyone links blogs with their social media website profiles so that they can get Instagram followers.

Once you have found their profiles, you need to talk to them and give them the idea of collaboration. It would be a mutual business contract. Both would be benefitted with such contracts.

Setting Up Contract Terms and Conditions

To create a professional business contract, you need to create a list of terms and conditions.

You need to make sure that the terms and conditions will protect the interest of your business.

But, at the same time, it should have something beneficial for the blogger as well. The idea is to getting benefitted mutually.

The blogger or brand influencer would have his or her own set of terms and conditions. He may have his own unique pricing policies. You should go for negotiations for terms if required. This is the most crucial step for collaboration.

Taking a rigid stand in such a scenario would not help your business to grow. You need to compromise with certain policies and you have to invest a good amount to get a valuable return. No good thing comes for free.

Running Business Slogan Contests

Running contests or special business events would attract many budding bloggers and brand influencers.

For example, you can run a caption contest on your Instagram profile. Using this contest will help your business to grow.

You shall find that budding, as well as experienced bloggers, will participate in the contest, provided that you have lucrative prizes in offering for winners.

It is not just a caption or slogan for your business; you shall get in touch with many professional bloggers who may show interest in business collaboration.

So, you should never miss out such an opportunity for business collaboration. A lot of other innovative methods are there, and business owners should try them out to get easy collaboration on Instagram.

Involving the Followers through Quizzes

Just like slogan contests, quiz content is also a good idea to find more involvement of the followers on the Instagram business page.

It is to be reminded that these contests should be aimed to spread fun as well as happiness. So, quiz questions are needed to be selected in that manner. Not just that, you also need to appreciate the fans who post the right answers to these quizzes.

A quiz brings an important aspect too. It helps to conduct a survey in a casual way. Through the quiz, a business can get feedback from the followers on its products or services. Overall, customer satisfaction can be judged through these surveys.

Nevertheless, the quiz contests help the followers to enhance social engagement. It leads to spreading awareness on various business aspects. As a result, people get more familiar with the products or services.

The SEO campaign of your business will get a significant boost with a tactical use of Instagram.

Today, social media is inseparable from business marketing strategies. Every business wants to enhance online presence so that more people can recognize the business. In this process, the SEO campaign of business can get a significant boost. Overall, it helps the businesses to do well on the aspect of gaining brand value or brand exposure.