By this I mean, whom are you trying to target, influence and consequently, engage, with your content publishing and marketing strategy? This needs to be clearly defined and this is so important that I don’t mind repeating it again and again.
Whenever you’re publishing a new web page or a new blog post, just sit back and think about whom it’s going to impact the maximum, or whether it’s going to impact at all. Sometimes we publish content simply because we like it. This is not a totally bad thing to do and you should often let your individuality show through, what eventually matters is what your content gives to your visitors. Do they feel enriched? More than that, do they do what you want them to do after consuming your conten, in whatever form it exists?