The field of digital marketing has been evolving for more than a decade now, and its importance is exponentially growing. With all the changes in the use of our devices, technological advances have provided us with more opportunities, along with constant access to the World Wide Web.
And with the outbreak of a global pandemic, people are spending even more time online. Most of the countries are in a lockdown state, with restrictions on travel and general movement, but people still need both products and services. The impact of the current situation will be a long-term one, and it will affect every aspect of the world market.
The new reality
For the time being, virtual reality is the only one where we can actually connect. For this reason, it is essential for brands to continue with the online presence and show people that we’re all in this together.
Many businesses are having a hard time coping with the loss of profits, and are wondering if they’re going to survive. And we are all aware that many people have lost their jobs and financial stability.
The times are quite unfortunate, but no one could have predicted these circumstances. The only way for a business to survive is to adapt to rapid changes, stay visible and relevant, and understand the consequences for when everything gets back to normal.
It has never been so important to remind people of your products and services. Trying to anticipate the needs of the consumers is a leading idea in marketing in general, but at this point, you have a better perspective than usual.
And you can even get the best out of this awful situation and earn more trust among your customers, by increasing the loyalty levels. You know that everyone is spending more time online, so you need to be present as well.
There are several aspects of your visibility, starting with social media.
This period can be an opportunity to work on your digital marketing improvement, as its importance is going to continue growing afterwards.
Providing relevant content and staying on top of the crisis will make your brand more humane, and you ought to show empathy while raising your brand awareness.
Share the latest updates and helpful advice, ask for feedback and try to entertain people.
You can attract a new audience and possibly convert them into customers.
In terms of branding, this can turn out to be a great phase in which your business can evolve. It is highly recommended to use this time to invest in PPC and SEO services, as those are becoming the new and modern “traditional” ways of marketing.
Experts all over the world have been saying this for a while now, but now, living only in the virtual world, deprived of human contact, it is becoming clear as a day.
Consumer intentions and habits
People are adapting to the changes quite rapidly, and their expectations change in accordance.
You need to follow and respond to those because billboards are huge, but the reality is that most people will walk by them staring at the screen of their smartphones.
The importance of e-commerce is also exponentially growing, therefore the need for better online promotion.
It is all connected, and every trend will influence the next one. But, since we’re not talking about fashion, the trends will not come back, but only continue to change.
Your ranking on the search engines is likely to determine the future of your brand’s image and reputation.
Most people will search for the product or service they need before they purchase, so they need to be able to learn about your brand. It is simply not enough to have a website, because, without the proper promotion, the traffic on it will most likely be on a low level. Furthermore, not every one of those visits will end up with a conversion of users into buyers.
The future has arrived, and you shouldn’t leave a head start to your competitors, by staying in the past.
Conduct research of your competition and you will most likely find out they are all investing in paid advertisements and optimization of search engines. The smartest move would be heavily investing in the promotion now and preparing something valuable to offer. Since there is a movement restriction, the best advice is to focus on the local area and include it in your targeted keywords.
When you are there for someone in the hardest of times, people tend not to forget it. They will appreciate a supporting video message from a company’s CEO for example and every other way you can try to engage them.
We are all isolating and staying home, surrounded by the devastating news which are shaping our minds and heavily influencing our emotional stability.
Having the emotional component in the equation can help you trigger the positive ones and create a more stable connection with consumers, further increasing the levels of loyalty.
No one can say for sure how much longer this is going to last, but one thing is sure – the world will not be the same afterwards. Once the habit is formed, it is not so easy to break out of it.
This doesn’t mean people will continue to shop in bulk, but rather there will be many changes in our lifestyle that have happened on a subconscious level.
Accept the fact the virtual reality is becoming more and more intertwined with real life, and as soon as you adapt to it, you will see the results and higher profits.
You can even convert the most loyal consumers of other brands, by appealing to their emotions. Brands that have developed a strategy for promoting the offer of deliveries will be more respected and attract new buyers, for example.
In the world of entrepreneurship, flexibility has always been the key.
Marketers need to focus on the expectations and habits of consumers, in order to find the right approach.
The Internet has changed the very essence of life, and people will most likely continue to shop online, and those numbers are predicted to only grow over time.
One-click purchases, and deliveries are some of the features people are grateful for in the new age.
The time is only going forward, so don’t let yourself be stuck in the past.