Since lots of content is appearing on my timeline about managing your business, marketing, and content marketing during the Covid-19 outbreak, I tend to share more such content through my blog.
Forbes Billionaires has published Marketing Rules To Follow During Uncertain Economic Times.
This article lays down some rules to follow during an international crisis such as the Covid-19 pandemic.
The suggestions made in this article are quite logical and I myself have been writing about most of them on my blog.
Whereas my writing is around content writing and copywriting, this is a general article on how to take care of your business during such a crisis.
Some of the suggestions made in the article are…
Increase your focus on your current customers and clients
Every business struggles to get new customers and clients.
I myself am constantly worried about, and working hard at, getting new assignments from new clients.
But I’m getting a constant supply of work from my existing clients.
Although, it isn’t as much as the usual business that I get, still, a big amount of my work these days is coming from clients who have either used my content writing services previously, or are currently using them.
Keep in touch with your existing customers and clients.
Inform them and send them information that can keep them safe and secure.
Do something that can improve their lives or even cheer them up.
Hard times doesn’t mean you don’t spend on marketing
The meaning of marketing changes in hard times but it doesn’t stop.
There are multiple reasons why you must go on marketing your business.
The article rightly says
When recessions hit, marketing is often among the first budget cuts. Doing so could potentially cause long-term damage to the brand and allow smaller or weaker competitors to steal market share. There are countless studies going back more than a decade showing that brands maintaining or increasing advertising during a recession gain market share over time.
What does marketing mean in contemporary times, even if you take the Covid-19 outbreak out of the picture?
It means constantly engaging with prospective and current customers and clients.
If you abandon marketing during hard times, your prospective and current customers and clients may think that you are here only to sell and when the prospect of selling vanishes, you vanish too.
Adopt new technologies and new tools and platforms
You may feel that I’m pitching my services, if you haven’t started publishing quality content on your website, this is the right time to do so.
The world of business and marketing is constantly evolving.
15-20 years ago, people depended on conventional advertising on TV, radio and newspapers.
Over the past few years, people have been sifting there focus on content marketing – let people come to your website instead of loading them into visiting your website.
Similarly, you should explore different avenues to promote your business without overtly pushing your products and services in front of people, especially when there are more concerned about their safety and livelihood.
Since hundreds of thousands of people are being forced to work from home, I have observed that many cloud-based services are promoting their business aggressively because they know that these people are going to need the new cloud-based tools to work and collaborate.
Use the time to build your brand through quality content writing and publishing
This is my own pitching, but it is quite applicable.
Just imagine how much you are saving by not having to work in an office.
You can use some of your savings to build your content presence and consequently, expand your brand presence on the Internet.
You can work on your SEO and see how you can generate more search engine traffic.
You may like to read 10 SEO content writing rules you cannot ignore
Open a spreadsheet and start making a list of all the keywords and search terms you haven’t yet covered in your content.
Then, you can either hire a content writer and start publishing your blog posts and webpages on your website, or you can do it yourself.
Be a pillar of strength to your customers and clients
You have been running a business.
You have been leading a workforce.
You have been implementing new business ideas.
You know how to turn challenges into opportunities.
Share your wisdom and experience with your customers and clients and help them in this hour of need.