I know, talking about growing your business during this crushing coronavirus outbreak may seem a bit inappropriate.
The reality is, we all need to make a living, at least those who can.
We are all looking into a long spell of economic downturn coupled with a humanitarian crisis that hasn’t been seen for at least a century.
Hence, all the more reason to keep at least some parts of the economy moving and maintaining the cash flow.
This Green Entrepreneur blog post lists 7 strategies that can help you grow a business, or rather, a new business during the coronavirus pandemic.
Every challenge brings a collection of opportunities with it, and so has the current coronavirus pandemic.
With most of the businesses coming to a halt, you have time to focus on content marketing and expand your presence on the Internet. It will help you reach out to the existing market, however much it exists, and it will also give you a headway when the world gets on its feet.
The above blog post lists the following things you can do to grow your business while you maintain social distancing and remain confined to your home.
Enhance your content marketing effort
You may like to read Is content writing and publishing same as content marketing?
The good thing about content marketing is that content can be produced and published digitally. You don’t have to invest in raw material. All the tools that you need to publish useful content are already there with you.
You want to publish videos? You can use your mobile phone.
You want to publish podcasts? Even these can be done using your mobile phone or a standard microphone attached to your computer or laptop.
Want to publish blog posts? You can write them yourself or you can hire a content writer or a blog writer.
Content marketing helps you in normal days and it also helps you in these testing times.
Businesses haven’t disappeared. They are just recuperating, or they are functioning in a different manner. You have to reach out to them and content marketing is the best way to do so.
Work at improving your SEO
In the regular hubbub of doing business content marketing and SEO often take a backseat. This is a good time to focus on improving your search engine rankings and increase your search visibility.
You may like to read 10 SEO content writing tips for your small business
The benefits of SEO come from many factors. As mentioned above, your search visibility improves. You get more targeted traffic. Your conversion rate improves. You get more back links because a greater number of people can find your content. You get more content to share through your newsletter.
There are various tools available that can help you figure out what sort of content you should publish to improve your SEO.
Invest in social media marketing
Facebook has nearly 2.45 billion monthly active users. At the time of the Covid-19 crisis, more people are logging on to Facebook to keep up with their loved ones and even to interact with their colleagues.
You may like to read 5 ways to make your content social media friendly
The same goes with other social media platforms like Instagram and Twitter.
Millions of your customers might be there. If you have never advertised on social media and social networking platforms, perhaps, now is the right time.
Be regular with email marketing
You may also like to read Email marketing dos and don’ts during the Covid-19 pandemic
Email marketing needs to be a bit different during a pandemic. Ideally it should be different always, in the sense that instead of continuously pushing your products and services in front of people, you must add value to their inboxes.
Keep in touch with your subscribers. Send them good information about how they can keep themselves safe. If you feel that a bit of information can help them work better during their confinement, share it with them. The key is, provide value. They are going to remember you for that.
Aside from these actions, I would also suggest you spend more time on LinkedIn if you’re providing B2B services, like I do. Almost all my content writing and online copywriting clients come from the B2B segment.