The world is gradually settling down to the reality of living amidst the Covid-19 outbreak. How can content writing and copywriting help you get through these difficult times?
The lockdowns came and economies all over the world are opening up with great caution. There have been heated debates on what is more important – preventing oneself from getting infected or restarting the wheels of the economy.
Millions of jobs have been lost. Thousands of businesses have been closed and many are on the verge of bankruptcy.
In the meantime, Jeff Bezos is almost worth $ 200 billion. A lot of credit goes to the spike in the online retail market because people don’t want to go out and shop.
As someone who provides professional content writing and copywriting services, I see an increased demand from my clients in the online retail sector. Many on-demand mobile apps are coming up that allow people to buy products from home.
Cloud services is another sector that has experienced phenomenal growth during the Covid-19 outbreak, as a greater number of companies prefer their employees to work from home.
Even Google and Microsoft declared recently that they are encouraging their employees to work from home at least for a year.
Companies like Intel are changing their work culture on a permanent basis so that more of their employees can take care of their responsibilities from home using cloud services.
How can efficient content writing and copywriting help you during the Covid-19 outbreak?
Coming to the main topic of the post…
Whenever a calamity hits, some businesses are affected more, and some businesses are affected less.
There are many businesses, due to their positioning and targeting, who even profit.
Businesses providing digital services are profiting during the times of Covid-19.
Netflix is profiting. Of course, Amazon. Microsoft and Google. Gaming companies. Online video conferencing companies. On-demand food, groceries and commodity delivering services.
Hence, if you are providing services that can be delivered online, you need to enhance your presence.
I’m not saying that suddenly you’re going to give Amazon and Google a run for their money, there are thousands of small businesses that are doing great during the outbreak.
This also means that you need to maintain your visibility.
Almost everyone searches online these days whenever one is looking for a service or are product to buy.
The first thing they do is, go to Google or launch the Google app on their mobile phone, and search for the thing they need.
It’s very important that they are able to find you if you want to sell to them.
No matter how great your product or service is, if they are not able to find you, how are they going to become your paying customers and clients?
You need to improve your search engine rankings. You need to improve your conversion rate.
Targeted content writing helps you increase your organic search engine rankings.
Efficient copywriting helps you improve the conversion rate on your website or landing page.
During uncertain times, you may feel that you can ill-afford to spend money on professional content writing and copywriting.
This is understandable.
But, if you are spending money on advertising (something like PPC campaigns), then SEO content writing is, though, I don’t like using this expression, way cheaper compared to advertising.
When you run PPC campaigns, you pay for every click. And this every click is for every keyword. If you get 10 clicks, you pay for them. If you get 100 clicks, you pay for them.
But when you invest in quality content, your search engine rankings improve organically.
So, whether you get 10 clicks, 100 clicks, 1000 clicks, or even 1 million clicks, the only money that you spend is on the quality content that you are getting from a professional content writer.
The same goes with professional copywriting. Even if you don’t want to improve your SEO and you would rather spend money on a PPC campaign, how much of that paid traffic is actually converting?
If your PPC campaign sends all the traffic to your homepage, let me be frank with you: you are wasting money.
Traffic from a PPC campaign must always go to a landing page that has been specifically created for a set of keywords. Landing pages are specifically used for PPC campaigns.
A landing page needs professional copywriting.
Once people come to your landing page through your PPC campaign, they need to be convinced by your copy.
Every headline, every sentence and every bulleted list point contribute towards your overall conversion rate.
Hence, if you ever thought of making strategic investments in content writing and copywriting for your website, now is the best time.
You need all the visibility you can get during the Covid-19 outbreak which, the WHO has predicted, is going to last for a couple of years, at least.