Tag Archives: digital marketing

Why Will the COVID-19 Crisis Boost Digital Marketing in the Future?

Digital marketing is more relevant during Covid-19

Digital marketing is more relevant during Covid-19

The field of digital marketing has been evolving for more than a decade now, and its importance is exponentially growing. With all the changes in the use of our devices, technological advances have provided us with more opportunities, along with constant access to the World Wide Web.

And with the outbreak of a global pandemic, people are spending even more time online. Most of the countries are in a lockdown state, with restrictions on travel and general movement, but people still need both products and services. The impact of the current situation will be a long-term one, and it will affect every aspect of the world market.

The new reality

For the time being, virtual reality is the only one where we can actually connect. For this reason, it is essential for brands to continue with the online presence and show people that we’re all in this together.

Many businesses are having a hard time coping with the loss of profits, and are wondering if they’re going to survive. And we are all aware that many people have lost their jobs and financial stability.

The times are quite unfortunate, but no one could have predicted these circumstances. The only way for a business to survive is to adapt to rapid changes, stay visible and relevant, and understand the consequences for when everything gets back to normal.

Staying relevant

It has never been so important to remind people of your products and services. Trying to anticipate the needs of the consumers is a leading idea in marketing in general, but at this point, you have a better perspective than usual.

And you can even get the best out of this awful situation and earn more trust among your customers, by increasing the loyalty levels. You know that everyone is spending more time online, so you need to be present as well.

There are several aspects of your visibility, starting with social media.

This period can be an opportunity to work on your digital marketing improvement, as its importance is going to continue growing afterwards.

Providing relevant content and staying on top of the crisis will make your brand more humane, and you ought to show empathy while raising your brand awareness.

Share the latest updates and helpful advice, ask for feedback and try to entertain people.

You can attract a new audience and possibly convert them into customers.

In terms of branding, this can turn out to be a great phase in which your business can evolve. It is highly recommended to use this time to invest in PPC and SEO services, as those are becoming the new and modern “traditional” ways of marketing.

Experts all over the world have been saying this for a while now, but now, living only in the virtual world, deprived of human contact, it is becoming clear as a day.

Consumer intentions and habits

Digital marketing and peoples expectations during Covid-19

Digital marketing and peoples expectations during Covid-19

People are adapting to the changes quite rapidly, and their expectations change in accordance.

You need to follow and respond to those because billboards are huge, but the reality is that most people will walk by them staring at the screen of their smartphones.

The importance of e-commerce is also exponentially growing, therefore the need for better online promotion.

It is all connected, and every trend will influence the next one. But, since we’re not talking about fashion, the trends will not come back, but only continue to change.

Your ranking on the search engines is likely to determine the future of your brand’s image and reputation.

Most people will search for the product or service they need before they purchase, so they need to be able to learn about your brand. It is simply not enough to have a website, because, without the proper promotion, the traffic on it will most likely be on a low level. Furthermore, not every one of those visits will end up with a conversion of users into buyers.

The future has arrived, and you shouldn’t leave a head start to your competitors, by staying in the past.

Conduct research of your competition and you will most likely find out they are all investing in paid advertisements and optimization of search engines. The smartest move would be heavily investing in the promotion now and preparing something valuable to offer. Since there is a movement restriction, the best advice is to focus on the local area and include it in your targeted keywords.

Emotional component

When you are there for someone in the hardest of times, people tend not to forget it. They will appreciate a supporting video message from a company’s CEO for example and every other way you can try to engage them.

We are all isolating and staying home, surrounded by the devastating news which are shaping our minds and heavily influencing our emotional stability.

Having the emotional component in the equation can help you trigger the positive ones and create a more stable connection with consumers, further increasing the levels of loyalty.

No one can say for sure how much longer this is going to last, but one thing is sure – the world will not be the same afterwards. Once the habit is formed, it is not so easy to break out of it.

This doesn’t mean people will continue to shop in bulk, but rather there will be many changes in our lifestyle that have happened on a subconscious level.

Accept the fact the virtual reality is becoming more and more intertwined with real life, and as soon as you adapt to it, you will see the results and higher profits.

You can even convert the most loyal consumers of other brands, by appealing to their emotions. Brands that have developed a strategy for promoting the offer of deliveries will be more respected and attract new buyers, for example.


In the world of entrepreneurship, flexibility has always been the key.

Marketers need to focus on the expectations and habits of consumers, in order to find the right approach.

The Internet has changed the very essence of life, and people will most likely continue to shop online, and those numbers are predicted to only grow over time.

One-click purchases, and deliveries are some of the features people are grateful for in the new age.

The time is only going forward, so don’t let yourself be stuck in the past.

Relevant versus opportunistic content writing

Relevant versus opportunistic content writing

Relevant versus opportunistic content writing

You need to continuously write and publish content to remain visible on Google and other search engines.

This Hubsot report says that, according to a research, businesses that wrote and published 16 blog posts or more in a month received 3.5 times the traffic compared to the businesses that wrote and published less than 4 blog posts a month.

This is quite logical, actually. The more content you give Google to crawl, index and rank, the more content it has to show when people are looking for the related search terms.

As is the case with content marketing, only the content that is useful and relevant does you good. Useless content harms you in terms of search engine rankings and conversion rate.

This brings me to the main topic of this blog post: relevant versus opportunistic content writing.

What content do you write and publish during the coronavirus outbreak?

This is a vital question and I’ve been pondering over it for quite some time now.

In fact, recently I wrote What marketing rules to follow during a crisis like the Covod-19 outbreak, aside from other posts on writing and publishing content during a global tragedy.

One thing is clear. The crisis is going to get over, whether it takes a few months or a couple of years.

Even if things don’t improve much health-wise but most countries manage to flatten the curve, economic activities, in various altered forms, are going to resume.

If you don’t want to be left behind, you must focus on publishing content on your website to maintain the presence that you have created so far, or improve it.

The question is not whether you write and publish content or not, the question is, how to differentiate between relevant and opportunistic content?

The blog post from Skyword has some good insights on how to decide what is relevant and what is opportunistic when writing content for your website in the times of an international crisis like the Covid-19 outbreak.

It talks about 3 R’s to consider: Research; Refine & Reflect.

Research what most important is to your audience right now.

Think of how what you are writing and publishing solves their contemporary problems.

Make sure that what you are writing and publishing makes sense.

You don’t want to seem like a greedy jerk. You don’t want people think that even during a crisis of such scale, all you can think of is your business.

To be frank, everyone who is not dealing with the virus directly, is worried about his or her business, and there is nothing wrong in that.

We are all worried about the financial safety of our loved ones.

We know that once the world recovers its footing economic activities will resume and then people will be scrambling for all the opportunities they can get.

In terms of writing and publishing content, what are most of my clients concerned about right now?

Right now, they are mostly concerned about two things:

  1. How to scrape the bottom of the barrel and get as much work as possible (or sell as many products as possible).
  2. How to make sure that when things pick up again, their customers and clients can find them.

Many of my clients know that while people are unable to go to offices and take care of their normal activities, they are generating lots of targeted content to improve their SEO and expand their presence.

I’m not a healthcare expert. I’m not a doctor. I’m not even the news portal with the responsibility of keeping my visitors informed about the latest threats that coronavirus is posing or the new discoveries that are being made.

This information is already abundantly available, and one can easily find it.

When people come to my website, they’re looking for a good content writer who can help them publish quality content on their websites and blogs.

They are looking for a writer who can help them improve their search engine rankings.

They are looking for a copywriter who can help them improve the open rates of their email newsletters.

Basically, they want to improve the performance of their digital marketing efforts as much as possible.

They are also worried about the future.

Everything seems to be altered right now. People are being laid off. Old ways of doing business are being questioned. We are on completely uncharted waters.

Not just about their livelihoods, they are also worried about their own health and the health of their loved ones.

The over availability of news bombards them with all sorts of fears and worries.

Amidst all this, they are courageous enough to think about their business in terms of strategy and action.

So, although, mine is not a portal where they are looking for information on how coronavirus spreads and how it can be prevented, they are certainly looking for information on how to improve their SEO and overall conversion rate.

How to create a balance between relevance and opportunity?

For some, opportunities are always there. I recently read in a ZDNet update that since most of the people are working from home, cloud-based services are doing brisk business.

We cannot resent them for that. People have more reason now to use cloud-based services. G Suite is doing better. Microsoft 365 (previously called Office 365) and Microsoft Azure are raking in great profits.

Despite various controversies, Zoom is suddenly in great demand.

Technologies that can deliver food and other services with minimum or even zero human interaction are being developed with great speed.

So, yes, in every challenge, even if it is a global catastrophe, people are going to find opportunities, or they are going to be present where they can make use of the situation profitably.

There is no harm in explaining to your prospective customers and clients how your business can help them.

I can help people improve their search engine rankings, engagement and conversion rate through quality content.

People may not be directly looking for solutions from you. But they need you to empathize. They want to know that we are all in the same boat.

Right now, when you are writing and publishing content for your website and blog, write according to the current context.

Consider the problems they are facing and despite that, promote your products and services in such a manner that they seem appropriate under the circumstances.

For example, instead of saying “I’m great at content writing so hire me”, you can try something like “I can understand the problems you’re going through and I too am going through more or less the same set of problems. Maybe we can work out an arrangement where I can provide you my services and help you in whichever way I can using my content writing abilities.”

As someone who knows what the power of content writing is, through constant publishing, I try to educate my visitors on how important it is, especially now, to focus on publishing high-quality content so that their messaging can adjust to the new realities of our time, and despite these realities, they can leverage whatever opportunities are available.


Valuable statistics to help you formulate a successful digital marketing strategy [infographic]

The biggest quality of digital marketing is precision, and precision can be attained by having the right numbers with you.

I have received this nice infographic from Serpwatch.io that explains 7 trends in the form of statistics that you must follow in order to carry out successful digital marketing. Since the infographic is very long, instead of publishing the entire file here, I’m just using the top portion and you can click the image to go to the actual infographic:

7 trends for implementing a successful digital marketing campaign

7 trends for implementing a successful digital marketing campaign

As a content writer who is often hired for quality content to improve SEO, I find the first portion of the infographic interesting. It says

  • Google is responsible for 94% of total organic traffic
  • 75% people never scroll past the first page of search engine results
  • 80% people ignore paid search results (shows how important organic search engine rankings are) You may read Organic search engine optimization with content writing
  • 57% B2B marketers state that improving the keyword rankings generates more leads compared to other marketing efforts
  • Leads from search engines have 14.6% conversion rate
  • 50% of search queries are 4 keywords or longer – How to incorporate longtail keywords into content writing
  • 70% of the clicks are taken by the top 5 search results – it makes a big difference if you can improve your search engine rankings
  • The first page on Google on an average has 1890 words – the importance of longform content
  • Websites get 300% more traffic from search engines compared to social media websites

Do check out the original infographic.