Around 91% of marketers believe that influencer marketing is one of the most effective forms of marketing.
And we agree with them, which is why we have put together a list of 4 types of social media influencers that you should work with to reach your marketing goals effectively.
You have done your research on influencer marketing but now your biggest challenge is to pick the right influencer for your marketing campaigns.
We have got you covered. In this article, we will take you through different types of influencers and also talk about the different attributes to help you make a decision.
Read on, as we empower you with the right information to take your influencer marketing to the next level.
The 4 types of social media influencers
We bet you have heard almost everywhere that influencer marketing is the next big thing to promote your brand.
According to Mediakix Influencer Marketing Survey, 89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels.
This gives you enough compelling reasons to jump on this opportunity to reach your marketing goals.
But before you start your marketing initiative, you should know the different kinds of social media influencers available and which one to pick for your particular marketing initiative.
We are going to cover 4 types of social media influencers based on their follower count. A detailed description of each of these influencers will help you decide which one to pick to reach your marketing goals.
1. Celebrity Influencers
Celebrity influencers or mega influencers usually are people with more than one million followers.
They are typically known for their careers as singers, actors, athletes, or internet personalities.
Since these types of social media influencers are celebrities, you will need a hefty marketing budget to afford their services.
They can help you reach the maximum possible audience with their celebrity status.
If your marketing goal is to reach a massive general audience and gain major exposure, collaborating with a celebrity influencer is your best bet.
Work with celebrity influencers when you are working on a brand awareness campaign and have a large budget for it.
With the help of these social media influencers, you can get your product or services in front of as many people as possible which can do wonders for your brand.
Mega influencers are usually famous and hence finding them is not super hard.
Macro-influencers are influencers with a follower range of 100K – 1M.
These social media influencers are typically people who rose to fame due to the internet.
These internet-made celebrities include bloggers, vloggers, podcasters, and social media stars.
Since they have acquired fame by creating content constantly in the last few years, they have the required skills to use social media platforms creatively.
These social media influencers can help you create highly engaging content that will help your brand gain visibility and recognition.
You can use them to build awareness for your own brand and increase your engagement rates.
Owing to their healthy number of followers, they are a perfect medium to achieve your marketing goals.
To find these influencers on social media, use the hashtag that relates to your brand, industry, or niche.
Micro-influencers are influencers with a follower range of 10K to 100K.
Even with such a high number of followers, micro-influencers are trusted by their followers and are able to engage with them on a regular basis.
These social media influencers usually specialize in a particular niche such as solo travel, lifestyle, technology, fashion, etc.
Due to the high relatability factor, they have a huge engagement rate and a targeted audience.
As a brand, you can find someone who is in the same industry as yours, to reach your marketing goals.
Micro-influencers are perfect for you if you have a clear understanding of your target audience and are ready to generate more focused leads.
Social listening tools are the best way to find a micro-influencer that fits your marketing needs.
Another great idea is to look for an influencer who is already a huge fan of your brand and follows you on social media.
Nano-influencers are the influencers with a follower range between 1K to 10K.
These social media influencers usually have a great engagement rate and highly engaged social media following owing to their small audience.
They have a very close relationship with each of their follower and take time to connect with the audience to nurture the relationship.
Due to their highly interactive social presence, their followers trust their recommendations and are more likely to make a purchase.
Collaborating with nano-influencers is ideal if you are a small business with a limited marketing budget.
Using social media listening tools, you can easily find these influencers on different social media platforms.
Using nano-influencers works ideally for those whose marketing goal is to test a new product launch.
Find the right influencers to represent your brand
With so many influencer options available, it can get confusing to find the right one to represent your brand.
We have listed down some of the factors that can help you make this decision easily.
- Take a look at the kind of people following the influencer.
Do they look like your target audience?
If they do, then this is the right kind of influencer to talk about your brand.
- Go back to your marketing goals.
The kind of goals you have set are very much important to deciding whether you should go for a macro, micro, nano, or celebrity influencer.
- The platform where these influencers are present is another important factor to take into consideration.
As we have discussed in length, there are several kinds of social media influencers available in the market that you can collaborate with based on your marketing goals.
If you want to get the widest possible reach without any budget limitations then working with macro and celebrity influencers should be your best bet.
Else, if you are more interested in driving conversations and engagement, then micro and nano influencers should be your pick.
Also, picking an influencer with similar goals, ethics, and followers as your brand is crucial to having a long-lasting and mutually beneficial relationship.