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Whether you run a small local business or a big international company – you need to grow your social media presence. You should use social media platforms to connect with your customers, raise brand awareness, and boost your leads and sales.
In this article, we will consider seven simple rules on how to convert your Instagram, Facebook, and Twitter followers into loyal customers. Follow these rules, and you will achieve all the marketing goals you have set.
Know your audience
Let’s start with the basics. If you want to write a remarkable social media post, you should analyze your audience first. You should conduct a little research to understand who exactly will read your texts on Facebook, Instagram, and Twitter.
It is worth mentioning that there is a difference between the audiences on your blog, your website, and social media. Not all people who read your blog posts follow you on Facebook, and vice versa. So even if you have a clear understanding of who your general target audience is, you still need to analyze your social media audience.
Avoid sales clichés
Don’t use sales clichés when writing captions for social media posts. The phrases like “save your time and money” and “hurry up to place your order” do not work on Facebook and Instagram. If you want to turn your followers into customers, you should make sure that your social media posts do not sound like an ad copy.
Try to understand one important thing. If you want to achieve great results, you should focus on the process of content production, not on advertising. Create a good social media post – and it will bring you more customers than any paid ad can do.
Personalize your message
If you want to move leads down the sales funnel, you should personalize your social media posts. You should use the words “you” and “your” where possible and discuss the issues that worry or interest your audience the most. Make your followers feel like you have written the post personally for him – and you will win his loyalty.
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Provide a value
If you have a goal to convert social media followers into brand advocates, you should create content that adds value to your target audience. To achieve success in the long run, you should focus on the needs of your customers rather on your products. In other words, you should provide your target audience with unique, valuable content first, and advertise your products second.
Let’s imagine that your company sells bakery accessories.
If you want to boost sales, you shouldn’t write a post that explains why your baking pans are better than items offered by your competitors. You should share a quick, step-by-step recipe of the delicious sponge cake instead. If you get your followers interested in trying out the recipe, they will visit your website and buy the necessary accessories.
Proofread your texts
Some content creators believe that social media users do not care about the correctness of grammar and that proofreading is not important. But in fact, bad grammar has a negative effect on social media promotion. Mistakes and typos in Tweets and posts distract users from the core message and make people doubt the trustworthiness of content in general.
Fortunately, today, you can proofread your social media posts fast and easily without spending a fortune. You can use affordable online grammar checkers. Or, in case if money is no problem for your company, you can hire a freelance proofreader.
Keep it simple
When writing for social media platforms, you should strive for simplicity. You should avoid using sophisticated words and rarely-use idioms. And you should keep your sentences short and concise.
Why it’s so important to keep social media posts simple? Firstly, people use Facebook and Instagram to entertain themselves, and they are not interested in reading long, complex texts.
Secondly, you should understand that your social media content attracts not only English native speakers but also users who speak other languages. And if you want to make your content accessible for overseas customers, you should simplify your writing to facilitate the translation process.
Be honest with your followers
If you want to improve customer trust and loyalty, you should be honest and sincere with your followers. You should share your business insights, brand story, and information related to your products on social media.
You can be sure that your audience will appreciate your openness a lot. Your customers will reward you with increased loyalty and high sales.
Bottom line
Do you struggle to get more clients and increase sales? Follow the content writing rules that are given in this article. Craft social media posts that speak to your target audience, and you achieve results you expect.