Category Archives: Social Media Marketing

Expand your network on LinkedIn with these 7 tips

Expand your network on LinkedIn with these 7 tips

Expand your network on LinkedIn with these 7 tips

LinkedIn is undoubtedly one of the top platforms for employment, B2B prospects, gaining business partners and much more.

However, its application might be overwhelming to some users.

New users tend to get confused between who they should connect with and who they should not.

This can lead to many issues that hinder the expansion of your professional network.

Thus, you need to take proper steps to achieve your professional goals.

We have prepared a detailed list of 7 effective tips that are sure to guide you through the process.

Keep reading to know more.

7 tips to expand your professional network on LinkedIn

Add personalized messages to connection requests

Most people have this wrong notion that connection on LinkedIn simply implies clicking on the connect button.

Sending a generic request creates no impression on the recipient.

Thus, while you are going through the list of people you may know, make sure to visit the person’s profile page separately and add a personal message while sending a connection request.

Regarding the content of the message, you can greet them with something like “It was a great pleasure meeting you last day at the conference” if you have met them previously.

In case you have not met the person and are simply interested due to a mutual line of work or some other reason, be sure to mention that in the message box.

Set short-term goals

Starting out on LinkedIn might seem like an overwhelming task.

However, please make sure to break down your long-term goals into shorter ones which are both realistic and achievable.

For instance, you want to hike up your connections from 100 to over 5000.

It might seem like an impossible task initially.

However, if you break it down over a period of a few weeks or months, it will become easy to achieve.

For example, instead of focusing on the distant future goal of gaining more than 5000 connections, you can set a goal of making 100 connections every week.

We recommend you do not spam people you don’t know but wish to connect with.

You need to always remember that quality preceeds quantity.

Join relevant Linkedln groups

There are many advantages to joining LinkedIn groups.

Different groups are based on different topics.

Thus, you can explore the ones relevant to your skill set or industry type and form new connections, communicate, and exchange information and even ask for advice.

You can also choose groups that include your target audience.

This will not only allow you to demonstrate your knowledge or area of expertise but also help you know more about the customers and prospects.

Please note that LinkedIn groups are made and moderated by individual leaders who have a designated set of rules that needs to be followed.

Thus, make sure to read them before sending a joining request.

Boost engagement by frequent posts

If you post something on LinkedIn and one of your connections likes, comments, or shares it, their connections are likely to see your post on their feed as well.

These second-degree connections might reach out or send a connection request to you if it is relevant to them.

In other words, posting content frequently might lead to the expansion of your professional network and create new opportunities by increasing the visibility of your content on the home page feed.

If you are worried that posting too much might irritate your connections, you do not need to worry.

This is because LinkedIn algorithms are rather tricky and posting something doesn’t necessarily mean that it is seen by the bunch of people in your network.

Use good visual content

Visual content does not only imply your LinkedIn profile and banner picture.

As per statistical analysis, content that includes visual elements such as images gets double the views compared to a general post.

Moreover, they get shared around twenty times more if videos are included.

Thus, it helps to boost engagement with your existing connections and provides opportunities to expand your professional network.

Make sure to not always share written content or some links.

Use other platforms for the promotion

You can use other platforms such as Instagram and Twitter to share or promote your LinkedIn account.

For instance, both these platforms have space for including bio.

You can use it to share your LinkedIn profile details.

It will help your contacts find and connect with you on LinkedIn.

This is especially important if you enjoy a significant following on these social media platforms.


Besides this, you can also share your LinkedIn profile link on Instagram stories, status updates, tweets, photos, videos, pins and so on.

Please make sure to get a vanity URL that includes all the important keywords and identity information.

This will help you remember it easily.

You can also add it to your email signature.

Include relevant keywords in your profile

Similar to the role of keywords in SEO (Search Engine Optimization), LinkedIn places great importance on the words you choose to write in your profile.

It is, therefore, crucial to incorporate important keywords into it to attract new visitors and increase connections.

We recommend you use different variations of your professional title.

For instance, if you are a Content Manager, you can include relevant functions such as copywriter, creative writer, website writer, blogger, communications specialist and so on.

These keywords are necessary because certain people tend to search for connections with regard to specific functions instead of formal titles.

Please make sure to include all the important functions of your role to have a greater appeal to a diverse audience.

Wrapping up

It cannot be denied that LinkedIn has emerged as one of the most powerful and widely used networking sites in recent times.

People are one click away from forming important connections and improving their professional lives from the comforts of their homes.

All the tips listed above are guaranteed to improve your productivity and transform LinkedIn from an intimidating platform to a fun one that has tremendous opportunities for growth.

4 types of Social Media influencers that can Help You Reach Your Marketing Goals

4 types of social media influencers

4 types of social media influencers

Around 91% of marketers believe that influencer marketing is one of the most effective forms of marketing.

And we agree with them, which is why we have put together a list of 4 types of social media influencers that you should work with to reach your marketing goals effectively.

You have done your research on influencer marketing but now your biggest challenge is to pick the right influencer for your marketing campaigns.

We have got you covered. In this article, we will take you through different types of influencers and also talk about the different attributes to help you make a decision.

Read on, as we empower you with the right information to take your influencer marketing to the next level.

The 4 types of social media influencers

We bet you have heard almost everywhere that influencer marketing is the next big thing to promote your brand.

According to Mediakix Influencer Marketing Survey, 89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels.

This gives you enough compelling reasons to jump on this opportunity to reach your marketing goals.

But before you start your marketing initiative, you should know the different kinds of social media influencers available and which one to pick for your particular marketing initiative.

We are going to cover 4 types of social media influencers based on their follower count. A detailed description of each of these influencers will help you decide which one to pick to reach your marketing goals.

1. Celebrity Influencers

Celebrity influencers or mega influencers usually are people with more than one million followers.

They are typically known for their careers as singers, actors, athletes, or internet personalities.

Since these types of social media influencers are celebrities, you will need a hefty marketing budget to afford their services.

They can help you reach the maximum possible audience with their celebrity status.

If your marketing goal is to reach a massive general audience and gain major exposure, collaborating with a celebrity influencer is your best bet.

Work with celebrity influencers when you are working on a brand awareness campaign and have a large budget for it.

With the help of these social media influencers, you can get your product or services in front of as many people as possible which can do wonders for your brand.

Mega influencers are usually famous and hence finding them is not super hard.

2. Macro-Influencers

Macro-influencers are influencers with a follower range of 100K – 1M.

These social media influencers are typically people who rose to fame due to the internet.

These internet-made celebrities include bloggers, vloggers, podcasters, and social media stars.

Since they have acquired fame by creating content constantly in the last few years, they have the required skills to use social media platforms creatively.

These social media influencers can help you create highly engaging content that will help your brand gain visibility and recognition.

You can use them to build awareness for your own brand and increase your engagement rates.

Owing to their healthy number of followers, they are a perfect medium to achieve your marketing goals.

To find these influencers on social media, use the hashtag that relates to your brand, industry, or niche.

3. Micro-Influencers

Micro-influencers are influencers with a follower range of 10K to 100K.

Even with such a high number of followers, micro-influencers are trusted by their followers and are able to engage with them on a regular basis.

These social media influencers usually specialize in a particular niche such as solo travel, lifestyle, technology, fashion, etc.

Due to the high relatability factor, they have a huge engagement rate and a targeted audience.

As a brand, you can find someone who is in the same industry as yours, to reach your marketing goals.

Micro-influencers are perfect for you if you have a clear understanding of your target audience and are ready to generate more focused leads.

Social listening tools are the best way to find a micro-influencer that fits your marketing needs.

Another great idea is to look for an influencer who is already a huge fan of your brand and follows you on social media.

4. Nano-Influencers

Nano-influencers are the influencers with a follower range between 1K to 10K.

These social media influencers usually have a great engagement rate and highly engaged social media following owing to their small audience.

They have a very close relationship with each of their follower and take time to connect with the audience to nurture the relationship.

Due to their highly interactive social presence, their followers trust their recommendations and are more likely to make a purchase.

Collaborating with nano-influencers is ideal if you are a small business with a limited marketing budget.

Using social media listening tools, you can easily find these influencers on different social media platforms.

Using nano-influencers works ideally for those whose marketing goal is to test a new product launch.

Find the right influencers to represent your brand

With so many influencer options available, it can get confusing to find the right one to represent your brand.

We have listed down some of the factors that can help you make this decision easily.

  • Take a look at the kind of people following the influencer.

    Do they look like your target audience?

    If they do, then this is the right kind of influencer to talk about your brand.

  • Go back to your marketing goals.

    The kind of goals you have set are very much important to deciding whether you should go for a macro, micro, nano, or celebrity influencer.

  • The platform where these influencers are present is another important factor to take into consideration.

Wrapping up

As we have discussed in length, there are several kinds of social media influencers available in the market that you can collaborate with based on your marketing goals.

If you want to get the widest possible reach without any budget limitations then working with macro and celebrity influencers should be your best bet.

Else, if you are more interested in driving conversations and engagement, then micro and nano influencers should be your pick.

Also, picking an influencer with similar goals, ethics, and followers as your brand is crucial to having a long-lasting and mutually beneficial relationship.


The main benefits of publishing a newsletter from LinkedIn

The benefits of publishing a LinkedIn newsletter

The benefits of publishing a LinkedIn newsletter

LinkedIn these days is allowing you to directly publish a newsletter.

Wondering what is a newsletter?

A newsletter goes by email to all those who have subscribed to it.

LinkedIn has been gradually rolling out its newsletter feature in different regions and different members and now it is available to almost every LinkedIn member.

How do you publish a LinkedIn newsletter?

It is very simple.

You can read about the entire process of creating a LinkedIn newsletter on this LinkedIn link.

What is the difference between a LinkedIn article and LinkedIn newsletter?

These days you can publish content on LinkedIn in three ways:

  • The usual update that appears on people’s timelines.
  • LinkedIn article that appears on people’s timelines.
  • LinkedIn newsletter whose notification is sent via email to all those who have subscribed to it.

The grapevine has it that if you want LinkedIn to promote your content don’t simply publish a blog post on your own website and then publish the link on your LinkedIn timeline.

Instead, republish or re-purpose the blog post on LinkedIn itself as a LinkedIn article.

It is believed that the blog post that you publish on LinkedIn gets more aggressively promoted compared to the usual stuff you post on your timeline.

Also, you can get massive amount of traffic if the editorial staff picks up your blog post and features it in its regular newsletter.

A big difference between publishing a LinkedIn article and a LinkedIn newsletter is that your article is visible to your followers and connections only when they go through the timelines.

If they miss the timeline, they also miss your article.

When you publish the LinkedIn newsletter an email notification goes to your subscribers.

They can access and read your article within the email whenever they check their email.

Main benefits of publishing a LinkedIn newsletter

Listed below are a few benefits of publishing your own LinkedIn newsletter.

Share your professional insights and tips with an eager audience

People who subscribe to your LinkedIn newsletter know what they are getting into.

Here I assume that when you are naming (the title) your newsletter, you are using an appropriate name.

For example, recently when I started my LinkedIn newsletter, I named it “Better Copywriting and Content”

Hence, people who subscribe to my newsletter know that I will be sharing tips and insights on copywriting and content writing.

Why does it matter?

People who choose to subscribe to your newsletter want to hear from you.

They expect to receive updates from you, and they are eager to pay attention to what you have to say about your field.

My field here is copywriting and content writing.

I want to build a mailing list of aspiring content writers and copywriters on LinkedIn with whom I can share my expertise.

Whenever I publish a new blog post I will also republish it through the LinkedIn newsletter.

Over the time this will help rebuild my authority and presence as someone who knows a thing or two about copywriting and content writing.

You can re-purpose your existing content

On my blog I have more than 1200 blog posts.

I am looking forward to republishing some of them in the newsletter.

This will get me additional attention not just for existing blog posts, but also to my written content (in case people read it just in the newsletter and don’t come to my website).

As a content writer you need to build an audience.

Many a times it is not important that every piece of content is accessed from your website or official blog.

The message is more important than the medium sometimes.

This is where your LinkedIn newsletter can help you.

You can spread your message across a wider audience.

More engagement on LinkedIn

Although LinkedIn is a great professional networking platform, just like it happens on any other networking platform, you need to engage people.

Engagement happens when people access and see your content and then react to it.

When scrolling through their timelines in a regular manner they may miss your updates and as a result, you may miss great chances of engagement.

Through the newsletter, they receive your updates at their own convenient time (when they are checking their inboxes).

They may read the contents of your newsletter within the email or click your profile and check out your timeline.

This increases your engagement levels.

Your LinkedIn newsletter boosts your brand awareness

What exactly is brand awareness?

When people, especially your target audience, begin to recognize your brand and associate with it the service or product your brand offers.

I provide content writing services.

The name of my business is Credible Content.

The purpose of publishing my LinkedIn newsletter is to make people aware that I provide quality content writing and copywriting services, and I also share educational materials on the same topics.

Similarly, if you are an architect, brand awareness from your perspective would be that as soon as people receive your LinkedIn newsletter, they know what you are going to talk about and where lies your expertise.

This helps you establish your authority and enhances your brand recognition.

What are the downsides of publishing a LinkedIn newsletter?

The newsletter feature offered by LinkedIn is quite basic. Unlike advanced newsletter management services such as MailChimp, you don’t get detailed analytics.

It doesn’t give you demographic details of the data about the professions of people opening your email.

It gives you the views – how many people view your LinkedIn newsletter.

There is no segmentation – ability to send newsletter content based on the responses the previous campaign elicits.

Another big problem mentioned by many digital marketing experts is that in the LinkedIn newsletter, you don’t have access to the email ids of the recipients.

Personally, I don’t have a problem with that because the LinkedIn newsletter is not for building your mailing list.

It is for broadcasting your content.

The newsletter is just for reaching people’s inboxes through the LinkedIn database.

A thing that I noticed when creating my LinkedIn newsletter is that you don’t have to build your newsletter from scratch.

Within a few hours of creating my LinkedIn newsletter I had more than 100 subscribers – in a conventional newsletter mailing list, depending on how much traffic your website has, it can take anywhere between 1-5 months to get your first 100 subscribers.

You don’t need to use your LinkedIn newsletter as your primary email broadcasting tool.

Just use it as another way to broadcast your content.

Your New Inspo: 5 Tricks For Creating Great Instagram Content

tricks for creating great Instagram content

tricks for creating great Instagram content.

Social media is an essential tool for growing your brand, tapping into new audiences with the touch of a button.

Yet Instagram is a competitive marketplace and attention comes at a premium, so you need quality content, consistently, to make it work.

It can be exhausting coming up with new ways to engage your followers all the time.

Luckily, help is out there.

Here are some tricks and tips for creating great Instagram content without the headache.

Get started today and watch your business grow!

1) Templates Are Ready-To-Use Content

You don’t need to be a PhotoShop whizz to create great content for your ‘Gram’.

Creative, unique content can come from ready-made, online templates which are available all over the place.

Our favorites are Spark Post (from Adobe) and Venngage. These tools can help you to create beautiful visuals that stand out all over social media.

These are especially good for adding text to images in a vibrantly eye-catching way, perfect for getting your message out there.

If you’re a business running a special offer or simply advertising your latest addition to your store, these tools allow you to create the perfectly crafted message with a look that fits your brand, and they’re so easy to use!

2) Source Top Quality Stock Photos

Stock images can go either way – if you’re not careful you’re going to come across tacky and uninspired, and for these reasons a lot of people shy away from them.

But we don’t always have time to create original high-quality content and sometimes we’re busy with the hard graft of running a business to take pictures of the process.

These are the times you can fall back on stock photos from places such as Pixabay or Stocksy that offer fantastic images for brand builders on a budget.

The trick to making sure these images look great is ensuring your images are sized correctly for Instagram.

If you’re going for a classic square aspect ratio, 1080p x1080p is guaranteed to look great.

3) Funky Formats Find Followers

Posting the same style of content day in day out will naturally start to feel stale – both to your own creative mind and to your followers.

Mixing up the kind of content you’re posting on your feed is a perfect way to stay fresh as well as help you come up with new creative and engaging content.

Instagram limits a video in the feed to 60 seconds, so a quick video can break up the scroll of still images.

This is the perfect length for a quick tutorial or how-to, educating and engaging your followers.

IGTV has been booming recently allowing for longer format video content where you can get your message across.

Don’t feel restricted to one kind of format – brainstorm across everything from GIFS to IGTV series and you’ll have fresh content on the reg.

4) Recycle And Repost

If you’re having trouble coming up with new content for your Instagram, don’t fear.

You’re never operating in a vacuum – similar brands are creating content that your followers would love to see, and sharing and reposting is a fantastic way to build a community around your brand whilst growing your audience.

For example, if you’re a local restaurant focussing on dinner guests, then sharing a cocktail from the place around the corner is a great way to get a local feel: your followers might just plan an evening that takes in dinner and a drink.

And never forget, you’ve got great content ready made on your own Instagram.

Why not throw in a “throwback” to a popular old post. Thinking about bringing back an old favourite from the menu, for example? Throwback!

5) Reach Out For User Generated Content

Why should you do all the hard work?

Your followers are already engaged with your brand and, no doubt, keen to interact.

Ask them to share their favourite images – if you’re a fashion brand, for example, you can ask which fashion combos your followers are loving this season, all tagged with a searchable hashtag you can find and ultimately repost.

If you’re a small brand you can incentivize your followers to post by running competitions and giveaways.

Create a unique hashtag to build a buzz, and you’ll have content flooding in.


Leveraging reposts, throwbacks and user generated content engages your audience, builds a community in your niche and boosts your brand.

With these tips and tricks, you’ll have no trouble coming up with the freshest content for your feed. Try them out!

How to build your personal brand on LinkedIn

Building a personal brand on LinkedIn

Building a personal brand on LinkedIn.

Although I mostly write about content writing, since I have been following a busy schedule, sometimes I don’t get to update my blog for long durations. This begins to have a negative impact on my search engine rankings. So, I have decided, whenever I come across some interesting piece of content that is related to content marketing and digital marketing, I will quickly mention it on my blog.

This is about tips on building your personal brand on LinkedIn.

100% of my clients come from 4 sources: Google, LinkedIn, referrals from my existing clients, and my newsletter.

I must confess that I don’t spend much time on LinkedIn. I simply post my blogs over there. I don’t spend much time going over my timeline and engaging with other LinkedIn users.

Nonetheless, I completely believe that it is an important platform and if a day comes when Google deletes my website from its database, I will be able to rely on LinkedIn.

It is a network for professionals, entrepreneurs, and companies. This is a good thing because when you are engaging with people on LinkedIn, they know that by the end of the day, you are seeking work. You are there to promote yourself as a personal brand or you represent your business and you want to increase your sales.

How do you build your personal brand on LinkedIn?

There is nothing new in the advice that is given in the above link, but it is always better to revise and reorient yourself.

The first advice is, as I have written multiple times on my website also, write and publish content that is valuable to your readers. Increase their awareness.

Check out: Content writing services for publishing blog posts on LinkedIn.

This goes without saying that you need to continuously publish useful content on LinkedIn. This is something I don’t do because, as I have mentioned in my first paragraph, I find publishing on my own blog itself a bit difficult these days. So whenever I get some time, I give preference to my own blog. But, if you have the budget or the manpower, certainly publish quality content on LinkedIn.

The purpose of quality content writing for LinkedIn is that you become known as an authority. When people continuously encounter useful and knowledgeable content from you on LinkedIn – which is a professional platform – they begin to recognize your expertise and your professional position is consolidated.

Share content from other influencers

Sharing content from other influencers solves multiple purposes. It fills up your timeline with useful content because you can safely assume that the influencers in your profession write and publish quality content.

It is easier to go through the timelines of other influencers than coming up with your own topics, doing research and then writing and publishing those topics. Sharing content from other influencers hardly takes 15-20 minutes every day.

When you share their content regularly, they begin to appreciate your gesture and when it comes to sharing YOUR content on their timelines, they won’t hesitate.

Publish articles on LinkedIn

Articles are different from posts. Articles are bigger. It is like publishing full-fledged blog posts on your own blog. The above-linked article from says that only 0.2% users on LinkedIn publish articles using the platform. This means there is less noise and there is enough scope to increase your visibility by tapping into this unique medium that is used less by publishers.

When people hire you or buy from you based on your personal brand, it is very important that you have a formidable presence on one of the best professional networks in the world.

Many people hire me for my content writing services, but the references that I get from my existing clients mostly come because of my reputation. This is a small part of personal brand building. They wouldn’t refer me if they were not happy with my service.