Author Archives: Suhasini Biswas

About Suhasini Biswas

Suhasini is a creative, hardworking, research-oriented and insightful professional with a BA in English Literature. She has more than 3 years of experience as a freelance content writer for many Indian as well as international organizations. With expertise in multiple genres, she provides quality and timely content.

10 advantages of hiring a professional content writer for your business

10 benefits of hiring a professional content writer for your business

10 benefits of hiring a professional content writer for your business

If you’re looking for a way to improve your marketing strategy, then hiring a professional content writer is the perfect solution.

This blog post covers the following 10 advantages of hiring a professional content writer:

  1. You get quality content to publish on regular basis
  2. You engage your visitors on an ongoing basis
  3. Your search engine rankings improve
  4. Your social media engagement increases
  5. You enjoy greater accountability
  6. You save money and time
  7. You don’t have to worry about new content ideas
  8. You can easily scale your content writing requirements
  9. You can establish your thought leadership
  10. You enjoy higher conversion rate

Content writers are experienced writers who understand the needs of a customer base and know how to write copy that resonates with readers.

Their skillset includes writing for both digital and print media, so they can provide your business with a wide range of content options.

Not to mention, they are familiar with SEO best practices, so your articles will be easy to rank in search engines.

This means that your business can reach a wider audience, and generate more leads and sales.

What are the benefits of hiring a professional content writer?

You may also like to read: 20 benefits of hiring professional content writing services

There’s no doubt that content is one of the most important elements of a website or blog.

And if you want to take your business to the next level, hiring a professional content writer is the way to go.

Not only do they have skills in writing, design, and SEO, but they also understand how to craft content that is both compelling and engaging.

This is essential for driving leads through your funnel, generating better traffic volumes, and increasing your site’s visibility on the internet.

10 advantages of hiring a professional content writer

Hiring a content writer for your business can be a great investment.

Not only are they skilled at writing, editing and formatting writing for web use, but they’re also experienced in SEO copywriting and social media marketing.

This means that your business will look more authoritative and trustworthy, with well-written, on-brand content that drives traffic.

Additionally, you can rest assured that the content writing process will be handled by a professional, freeing up your time to focus on other aspects of your business.

1. You get quality content to publish on regular basis

Content writing is an important part of any website’s marketing strategy.

By publishing quality content on a regular basis, you can attract more visitors and build trust with your target audience.

You can be assured that the writer will take care in ensuring all information is accurate and up-to-date.

This way, you won’t have to waste time correcting mistakes or dealing with outdated information that isn’t relevant to your business anymore.

Furthermore, the content will be high quality as it has been written by a professional who understands what businesses want and need.

There are no deadlines – the writer takes his time to produce high-quality articles that will help promote your website effectively.

2. You engage your visitors on an ongoing basis

Adding professional content writing to your marketing mix can be tremendously beneficial for your business.

Not only will you save time and resources, but the quality of content produced by a skilled writer is reliably high-quality and engaging.

This means that visitors are kept engaged on an ongoing basis, providing them with valuable information while also making you look good in the eyes of your target audience.

Aside from writing great content, writers also have years of experience working with businesses across all industries – this makes them well-equipped to cater to your specific needs perfectly.

3. Your search engine rankings improve

Having great content is essential for SEO – it helps your website rank higher in search engine results pages.

This, in turn, leads to more visibility for your business and increased traffic.

In fact, good quality content can even improve the ranking of competing websites that have similar topics or keywords as yours.

Moreover, if you’re looking to attract new customers or increase loyalty among current ones, creating engaging and informative pieces of writing is a great way to go.

Not only will this help boost brand awareness but also result in happier consumers who are more likely to return frequently than those who aren’t satisfied with their experience.

4. Your social media engagement increases

As social media becomes more and more saturated, it’s vital for businesses to make use of professional content writers.

Not only can they inject life into your posts, but also help you stay ahead of the competition.

They can write on a range of topics that is relevant to your brand and audience.

Additionally, content writers are skilled in using different platforms (email marketing, social media, etc.) effectively to reach out to potential customers.

What’s more?

Content writing professionals know how to create engaging copy that will keep people coming back for more – no matter what their interests may be!

5. You enjoy greater accountability

As an editor, it is important that you enjoy great accountability and freedom to produce quality content.

With a professional content writer, all you need is a good idea for a post and he or she will take care of the rest.

This way, you make sure that every post reflects your brand image accurately and is updated regularly so that readers never lose interest.

6. You save money and time

There are many benefits to hiring a professional content writer.

Not only will they produce quality and high-volume content, but you won’t have to worry about any mistakes in the writing process.

In addition, their skills with grammar and spelling ensure that your message is delivered accurately and effectively.

You can save time by delegating this task to a Content Writer – instead of having to write everything yourself.

This saves you time and money.

With so much else going on in your business, it’s important not to spend too much time on things that can be handled more efficiently by someone else.

This way you can put your focus into other aspects of running your company which will see bigger dividends down the road

7. You don’t have to worry about new content ideas

You don’t have to worry about coming up with new content ideas – a professional content writer will take care of that for you.

They are experienced and know how to write engaging and informative content that can help your business grow.

In addition, they understand the importance of SEO so your content is found by the right people at the right time – increasing its chances of success.

8. You can easily scale your content writing requirements

Content writing can be a daunting task for any business, but it doesn’t have to be.

Professional content writing services can take care of all the necessary requirements for you – from creating engaging and informative content to ensuring that it is well-optimized for search engines.

This can be achieved through strategic scaling.

You can scale your content writing requirement on need basis.

You will soon see positive results as your website starts getting more traffic and conversions due to great looking and well-written content.

9. You can establish your thought leadership

Content is one of the most important elements of any online presence, and a professional writer can help you achieve this goal.

They are experts in the field, have years of experience writing content that engages readers, and are familiar with various marketing channels.

By hiring a content writer, you can focus on other areas of your business while they take care of producing quality copy that speaks to your target audience.

This will result in better visibility for your brand and increased traffic to your website or blog

10. You enjoy higher conversion rate

If you want to enjoy a higher conversion rate, it’s important to have good content that is well-branded and positioned correctly.

You can do this by improving customer retention and satisfaction rates with quality content, as well as increasing traffic and leads through effective marketing efforts.

By writing your own high-quality content, you can save time and money while still providing excellent quality for your readers!

Conclusion

Hiring a professional content writer is an important step for any business.

Not only does this person have experience writing content for businesses of all sizes, but they also possess the skills and knowledge to produce high-quality content that meets your specific needs.

In addition to these main benefits, here are more reasons why you should hire a professional content writer for your business: –

  • Increased website traffic
  • Improved brand awareness
  • Increased search engine rankings
  • Increased social media followers
  • Increased conversion rates
  • Improved customer retention rates
  • Increased brand loyalty

 

Expand your network on LinkedIn with these 7 tips

Expand your network on LinkedIn with these 7 tips

Expand your network on LinkedIn with these 7 tips

LinkedIn is undoubtedly one of the top platforms for employment, B2B prospects, gaining business partners and much more.

However, its application might be overwhelming to some users.

New users tend to get confused between who they should connect with and who they should not.

This can lead to many issues that hinder the expansion of your professional network.

Thus, you need to take proper steps to achieve your professional goals.

We have prepared a detailed list of 7 effective tips that are sure to guide you through the process.

Keep reading to know more.

7 tips to expand your professional network on LinkedIn

Add personalized messages to connection requests

Most people have this wrong notion that connection on LinkedIn simply implies clicking on the connect button.

Sending a generic request creates no impression on the recipient.

Thus, while you are going through the list of people you may know, make sure to visit the person’s profile page separately and add a personal message while sending a connection request.

Regarding the content of the message, you can greet them with something like “It was a great pleasure meeting you last day at the conference” if you have met them previously.

In case you have not met the person and are simply interested due to a mutual line of work or some other reason, be sure to mention that in the message box.

Set short-term goals

Starting out on LinkedIn might seem like an overwhelming task.

However, please make sure to break down your long-term goals into shorter ones which are both realistic and achievable.

For instance, you want to hike up your connections from 100 to over 5000.

It might seem like an impossible task initially.

However, if you break it down over a period of a few weeks or months, it will become easy to achieve.

For example, instead of focusing on the distant future goal of gaining more than 5000 connections, you can set a goal of making 100 connections every week.

We recommend you do not spam people you don’t know but wish to connect with.

You need to always remember that quality preceeds quantity.

Join relevant Linkedln groups

There are many advantages to joining LinkedIn groups.

Different groups are based on different topics.

Thus, you can explore the ones relevant to your skill set or industry type and form new connections, communicate, and exchange information and even ask for advice.

You can also choose groups that include your target audience.

This will not only allow you to demonstrate your knowledge or area of expertise but also help you know more about the customers and prospects.

Please note that LinkedIn groups are made and moderated by individual leaders who have a designated set of rules that needs to be followed.

Thus, make sure to read them before sending a joining request.

Boost engagement by frequent posts

If you post something on LinkedIn and one of your connections likes, comments, or shares it, their connections are likely to see your post on their feed as well.

These second-degree connections might reach out or send a connection request to you if it is relevant to them.

In other words, posting content frequently might lead to the expansion of your professional network and create new opportunities by increasing the visibility of your content on the home page feed.

If you are worried that posting too much might irritate your connections, you do not need to worry.

This is because LinkedIn algorithms are rather tricky and posting something doesn’t necessarily mean that it is seen by the bunch of people in your network.

Use good visual content

Visual content does not only imply your LinkedIn profile and banner picture.

As per statistical analysis, content that includes visual elements such as images gets double the views compared to a general post.

Moreover, they get shared around twenty times more if videos are included.

Thus, it helps to boost engagement with your existing connections and provides opportunities to expand your professional network.

Make sure to not always share written content or some links.

Use other platforms for the promotion

You can use other platforms such as Instagram and Twitter to share or promote your LinkedIn account.

For instance, both these platforms have space for including bio.

You can use it to share your LinkedIn profile details.

It will help your contacts find and connect with you on LinkedIn.

This is especially important if you enjoy a significant following on these social media platforms.

 

Besides this, you can also share your LinkedIn profile link on Instagram stories, status updates, tweets, photos, videos, pins and so on.

Please make sure to get a vanity URL that includes all the important keywords and identity information.

This will help you remember it easily.

You can also add it to your email signature.

Include relevant keywords in your profile

Similar to the role of keywords in SEO (Search Engine Optimization), LinkedIn places great importance on the words you choose to write in your profile.

It is, therefore, crucial to incorporate important keywords into it to attract new visitors and increase connections.

We recommend you use different variations of your professional title.

For instance, if you are a Content Manager, you can include relevant functions such as copywriter, creative writer, website writer, blogger, communications specialist and so on.

These keywords are necessary because certain people tend to search for connections with regard to specific functions instead of formal titles.

Please make sure to include all the important functions of your role to have a greater appeal to a diverse audience.

Wrapping up

It cannot be denied that LinkedIn has emerged as one of the most powerful and widely used networking sites in recent times.

People are one click away from forming important connections and improving their professional lives from the comforts of their homes.

All the tips listed above are guaranteed to improve your productivity and transform LinkedIn from an intimidating platform to a fun one that has tremendous opportunities for growth.