Why your website or blog needs unique content

There are basically two reasons why your website or blog needs unique, fresh content: the search engines prefer unique content compared to commonly and easily found content, and people who are active on various social media and networking websites prefer to promote something unique, something highly useful and something that attracts immediate attention.

Search engines looking for unique content

Various search engines like Google, Bing and Yahoo! are constantly competing with each other. Just because they get millions of visitors daily don’t assume they have it easy. Even a small fluctuation means millions of ad dollars lost. So they are constantly trying to improve their ranking algorithms and trying to find and index content that is unique.

The uniqueness and the usefulness of the content they find for their users keep those users from switching over to another search engine. Why would the users use a search engine that finds the same stuff that can be found on scores of other websites? Hence, in order to get higher rankings you have to make sure that the content published on your website or blog is unique as well as highly relevant.

Social media users want to promote unique content

Nobody likes to promote content that is being promoted by 500 other users. Social media websites can bring you tons of traffic if you can lure their users to your website by providing highly interesting, topical and relevant content that they cannot find anywhere else. But do they promote your links just for altruistic reasons? Not at all.

Take for instance Twitter and Facebook. Why do people keep posting interesting links on these websites? They want to show that they can locate and share interesting stuff. They want to be useful to their followers and fans. This way, if they are posting 10 useful links from other websites and blogs, they can also post a few from their own website without looking spammy. Besides, on Twitter, interesting tweets get retweeted and this is beneficial both to the owner of the link and the one who tweets it because both gain exposure.

Then there is conventional logic too. When you publish useful content on your website it tells your visitors that you take pains to keep them informed. If you share important information with them you establish yourself as an authority, and in more than 99% cases authority brings respect and trust, and respect and trust leads to loyal customers and clients.

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