You know that you need to blog regularly. Due to the Coronavirus outbreak and the lockdowns in its wake, everyone is either sitting home or stuck somewhere.
If you run your own business or if you have a small company, this is a good time to improve your search engine rankings by publishing quality content on your blog.
Depending on which source you decide to trust, roughly 2-4 million blog posts are published every day. 70 million posts are published every month just by WordPress users.
Even if the figure has been reduced by 50% due to the Coronavirus outbreak, 1-2 million blog posts every day is still a very big number.
As I quoted one of the HubSpot reports in a previous blog post, businesses that publish on an average 16 blog posts every month receive 3.5 times more traffic than those businesses that publish on an average 4 blog posts a month.
Hence, consistently posting fresh content on your website is particularly important. As it is, business may be down for you and on top of that if you ignore writing and publish content or blog posts on your website, it is going to make things worse.
But what to publish? People’s priorities seem to have changed. They are either very alarmed and worried about their livelihoods, or they are simply clueless and in shock.
Obviously, Covid-19 or the Coronavirus dominates every discourse these days. People want to read about the virus as much as possible. They want to read about how it is infecting, how bad it is and what are its after-effects. They also want to read about its economic impact.
They may already be going through hardships due to the outbreak.
Nonetheless, they also want to know how to do digital marketing in the times of Covid-19.
Content marketing or digital marketing begins with publishing quality blog posts. If you are running out of ideas, listed below are 7 blog top writing ideas during the Coronavirus outbreak.
1. Write about your personal experience
Blogging is about sharing your personal experience. It is usually written in the first person. You can write a blog post on how the Coronavirus outbreak is personally affecting you.
For example, one of my biggest clients has completely vanished. He was a big income source.
Although personally I don’t recommend depending on a single source of income, in the hubbub of life, you end up ignoring many aspects of your business and one of these aspects was, generating more income streams.
How is your online traffic these days? Has your traffic increased or decreased? This data can give valuable hints to other businesses.
How about your employees or business partners? How is the Coronavirus affecting them?
Many topics and subtopics can be created out of this.
2. Write about what steps you are taking to promote your business during the Covid-19 lockdown
Most of the businesses are itching to get back on their feet. In fact, many governments are more eager to ease out the lockdown than they should.
What it means is, whether you are open for business while the Coronavirus pandemic is at its peak or you plan to open after the dust settles, you need to promote your business.
If you are choosing not to promote right now, rest assured that your competitors are.
The wheels of commerce do not stop. Whether you feel like promoting your business right now or not, you must put in some effort.
Hence, if you are actively promoting your business, what measures are you taking?
Are you trying to improve your SEO? Are you filling the gaps? Are you adding quality content? Are you increasing your social media presence? Are you revitalizing your newsletter? Are you working on that e-book you have been planning to write for years?
There are scores of things you can do to promote your business during the Covid-19 lockdown. Write about them.
3. Write about what has been your work from home experience
Literally millions of people are working from home.
Frankly, aside from the fact that one must remain locked down and be very careful, I have been working from home for years. What has changed is, most of my clients are also working from their homes these days.
What is your experience? Has it affected your productivity? Are you looking forward to working from home for many more months? Or do you need the sword of the office hanging over your neck to remain productive and to deliver?
If you have just recently started working from home, what sort of environment have you created for yourself? How is it affecting your productivity and efficiency?
4. Advise your customers and clients on how to remain safe
This is one of the most pressing concerns these days: how to avoid getting infected by the Coronavirus?
This will be a slight digression from your usual postings (for example, my content is mostly about content writing and content marketing) but since you already have some traffic on your blog, you can use it to raise awareness about how to keep safe from the Coronavirus.
Everybody knows that you must wash your hands repeatedly and keep your face covered and avoid touching your mouth, nose and eyes when you think you might have touched something infected.
Nonetheless, you can give some interesting twist. You can also write something on how to avoid getting infected and how to avoid infecting your loved ones if you cannot help going out and you must expose yourself due to an unavoidable reason.
5. Write about the interesting stuff you’re finding on the Internet
Everything is not gloom and doom on the Internet. People are finding plenty of time during the lockdown to create interesting stuff. For example, this family is creating chalk drawings with the help of their little daughter.
People are preparing lists of books they can read during the Coronavirus lockdown. They are creating Netflix lists; music lists and all sorts of lists people can use according to their taste. You can prepare your own list and publish it on your blog.
6. Write about your fitness schedule
One of the biggest problems faced by people who are working from home is that their movement has been curtailed.
People cannot go on walks. People cannot go to the gym. Even the usual physical exercise such as walking on the pavement or using the public transport or using the stairs in the office has been brought to a grinding halt.
Nonetheless, people are using creative ways to keep themselves fit and healthy. There is a deluge of mobile apps that help you follow a well-defined fitness schedule while you are in the lockdown.
Share your fitness schedule. Even if you don’t have any, just talk about how you feel about it.
7. Write about the new things you have discovered about yourself while working under the Coronavirus lockdown
Again, I have always worked from home so when it comes to discovering oneself, I think I have made plenty of discovery.
What about you? If you have just started working from home and that too, due to the Coronavirus lockdown, what have you discovered about yourself? Are you able to work without supervision? Are you missing the meetings or the air of importance that an office gives?
Do you like house chores? Recently I was reading an article where a person says that he has discovered that he loves doing house chores which he used to find boring when he was going to office.
Someone else has written that she really enjoys reading stories to her little kids.
Another person has started compiling lists of to-do apps that can help you work in isolation while keeping track of what you have done and what remains to be done.
A big part of writing blog posts during the Coronavirus lockdown is writing about the pandemic and at the same time writing about you and your business. The topic ideas need to revolve around the current context.