Tag Archives: copywriting

5 reasons for hiring a copywriter for better content

5 reasons for hiring a copywriter

5 reasons for hiring a copywriter

As a business owner, you must have heard this constantly- hire a copywriter.

But why?

Why should you invest in hiring a copywriter when you see no value in it?

If you have wondered the same, then it is very important for you to understand the key benefits of hiring a copywriter.

Once you know how valuable the services of a copywriter can be, you will be jumping up to find an expert copywriter that fits your business needs.

In this post, we will discuss why hiring an expert copywriter can boost your company’s growth.

Create a brand identity that stays with customers

Have you created something that you are proud of?

It is time that your audience feels the same way about your brand.

A copywriter can capture the essence of your brand and help you bring it to life.

Well-written content is the foundation of creating a memorable and recognizable brand.

It not only gives your brand a human voice that the audience can empathize with but also highlights your unique selling proposition.

When your audience can relate to your brand ethics, they are less likely to forget it.

Hiring a copywriter will ensure that you have made an impact on your audience’s minds.

Copywriting techniques are useful to hook readers, hold their attention, and incite some action from them that would move them one step ahead in the sales funnel.

Expert copywriters know how to write winning content that builds positive brand identity and generates ROI.

Showcase your brand’s ethical values by hiring a copywriter

Your brand ideals must be such that the audience can relate to that messaging.

And the best way for you to convey your brand messaging is through powerful copy.

Words that can convey what your brand stands for in an effective manner.

And this is where a copywriter enters.

While creating brand awareness, the copywriter also writes engaging content around your brand values and ethics.

They tell a story about their brand that makes the audience connect with your brand emotionally.

In addition, with the help of a copywriter, you can also connect to your customers and talk about your products while keeping your values intact.

Hire a copywriter and generate organic traffic through SEO optimization

You may like to read: What Is SEO Copywriting And How Does It Help Your Business?

SEO optimization is one of the most vital aspects if you are looking to build brand awareness.

Having SEO-optimized content will help you reach the maximum audience organically.

Copywriters can help you with their SEO skills to ensure your content ranks well on search engines.

Ranking on top will increase organic traffic to your website. A skilled copywriter will provide SEO-optimized content while developing your blogs and websites.

They will do everything that they can to ensure you are seen, which is one of the biggest benefits of hiring a professional copywriter. This includes researching for relevant keywords, applying keywords in your content, and optimizing information.

Expert copywriters make their living writing content and are well aware of how to write content for both Google and the real online audience.

When you hire copywriters for your business, they ensure that you not only get noticed by the search engine algorithms but also by the readers who are looking out for information.

Hiring a copywriter who knows your business and believes in it, will get you the maximum advantage.

Try to look for someone who shares the same values as your brand.

This will make it easier for you to build relationships with your audience.

Hire a copywriter who is equally enthusiastic about your brand

Finding someone who is equally enthusiastic about your brand as you are might not be easy to find but is a valuable asset to have.

A passionate and driven copywriter with similar ethics as your brand will ensure that your business skyrockets faster.

Finding someone with a similar belief system as yours is the best kind of partnership you can find.

A copywriter who believes in what he is writing will generate copy that will be convincing and engaging.

The content will come from the heart and will speak to the masses in a much more convincing manner.

However, hiring someone with no knowledge or interest in your product can result in mediocre copy that will do just as much damage to your brand reputation.

The best way to go about this is to have a conversation with your copywriter and give them a detailed briefing about your product, brand, and brand values.

This will make them aligned with your thought process and produce a better copy.

Build trust and customer loyalty by hiring a copywriter

The trust you build with customers during your initial interaction is ever-changing.

Every time you post something from your brand, there is a chance to build a higher trust quotient and turn the potential buyers into brand advocates.

A copywriter is vital to ensure that the content posted on behalf of your brand is effective.

Almost 80% of people reported consuming content from brands over the last year – whether it was written, verbal, or visual.

The more the number of people consuming content, the more the chances to attract your target audience.

Once you do manage to gain attention, the next step is to gain their trust and not break it.

A copywriter creates high-quality content consistently to build customers’ trust.

Hiring an expert copywriter will help you – Drive sales, pull in new traffic, build brand loyalty, engage the masses, and reflect your values.

Conclusion

Hiring a copywriter has a lot more benefits than you can imagine.

They help you save time and effort by writing exceptionally high-converting copy for your business.

While you may be an expert yourself, hiring a copywriter will allow you to focus on more important things to improve your business.

A copywriter with his or her word placement skills can attract the target audience and encourage them to act.

Needless to say, good content is required for your website to perform well, both in terms of search rankings and engagement.

That being said, if you are lacking time to concentrate on your content, it is time to consider hiring a copywriter.

Writing content for a Mass Control Bait digital asset

Writing content for Mass Control Bait digital assets

Writing content for Mass Control Bait digital assets.

Digital marketers often talk about Mass Control Bait. What is it?

Although the phrase “Mass Control Bait” sounds quite ominous, it is simply an offering that you make to people so that they share their email ID with you.

Many websites entice you to download that awesome e-book or white paper but before you do that, you need to fill and submit an online form with your company details, contact information, designation, and profession.

They are gathering data from you and in return, they allow you to download something that you think may be useful for you. In return, they ask for permission to subscribe you to their email updates or send your routine marketing messages.

What are different types of Mass Control Bait digital assets?

Mass Control Bait can be anything you can offer for which people will gladly provide you their contact details.

As mentioned above, it can be an e-book or a white paper carrying useful information or industry data.

It can be a poll result that can reveal crucial market trends or user behavior traits.

It can be a webinar or a workshop recording that was previously exclusively available to paid members, but you are offering it to all those people who subscribe to your mailing list.

It can be an auto responder course. I remember a few years ago I used to offer an auto responder course in SEO content writing to all those people who subscribed to my newsletter.

How to write effective content for your Mass Control Bait digital assets?

First of all, create a digital asset people would desperately want to download.

Your piece of content must have the ability to make a real difference in people’s life otherwise, they will not download it.

In the past couple of years, I have written multiple e-books, case studies, and white papers for Mass Control Bait campaigns.

In most of the cases clients come up with their own content ideas and unless they are paying me, I do not interfere much except for doing my best writing for the topic.

Two things are very important for creating effective Mass Control Bait digital assets:

  • The topic (so that they give you their email ids).
  • The quality and relevance of the content (so that they remain your subscribers).

Some people think that they can create a very attractive and irresistible and once people have submitted their email ids, they should not bother much about the quality of the actual content. Wrong approach.

Do not consider Mass Control Bait digital assets as an actual “bait” to collect email ids. You do not want to spam people. You want to build relationships.

Offering them to download a Mass Control Bait digital asset is like giving them a gift to agreeing to keep in touch with you.

If you give them lousy content, they will make it a point to not only unsubscribe themselves as fast as possible, but also make sure that all email messages from you go to their spam folder. Much deserved.

Take your Mass Control Bait digital assets seriously. They represent your brand.

When people read your business e-book or white paper or a report, they are forming an impression of you even when they do not realize it.

For example, if I ask you to download an e-book from my website, the sort of experience that you have with the e-book will reflect on the attitude you have towards me or my content writing services.

Hence, writing content for your Mass Control Bait digital assets should be taken as seriously as you take the content writing of your main website.

Content writing advice: In the beginning it is important to associate your name with what you do or offer

Yesterday I was explaining this concept to one of my clients. He had sent me links to websites like Accenture and Bains and said that he wanted to emulate their writing style and terminology.

These websites have good content and copy. But they use lots of fluff and jargon. They can do that. They are known brands. Even if they indulge in abstract content writing, people know what these companies do.

When you are a new business, it is very important that your message is unambiguous.

For example, I can throw around big and impressing words on my website, but by the end of the day, I am providing content writing services, or copywriting services for marketing purposes. These terms are important for me. These terms are also important for clients looking to hire a content writer or a copywriter.

Once you have built a brand for yourself, once people know what you do (you do not need to tell what Google does), you can be creative with your language, but for the time being, when you are a new business, use exactly the words and expressions that convey what you do and what you deliver.

How to get quality content written on a tight budget?

How to get quality content written on a tight budget

How to get quality content written on a tight budget.

Many clients approach me with a tight budget. Even yesterday someone called me who wanted content for a single page website. When I told him how much I would charge, he was taken aback. To be frank, even I was taken aback at the way he was taken aback. After all, I needed to charge for the time I was going to spend writing his content. I hadn’t even quoted a very high rate.

When people think of getting content written for their websites, they think in terms of long-term writing requirements. Something like, “If I’m paying this much for one web page, over a period how much am I going to have to pay for 25 pages?”

This is a valid question. Everyone needs to plan. One must know what is the cost of writing content for the complete website and then plan accordingly.

The written content on your website is one of your biggest assets, or in fact, THE biggest asset. Does your website have a meaning without the text? Are you going to have empty boxes? Or are you going to fill those boxes with content full of spelling and grammar mistakes or uninspiring sentences and paragraphs? Don’t you want to motivate your visitors into becoming your customers and clients? It is the written text that is going to achieve that for you.

Although I believe in most of the cases clients talk about having a budget constraint simply because they don’t want to pay enough to a content writer (the only service they want to save the maximum on), some cases a genuine. How do you get quality content written for your website if you don’t have enough budget? You can do the following…

Get content written for a selected few pages

Some pages are important, for example your homepage, the services page and the about us page. These pages are business getters. Although other pages matter too, these are the pages that must look professionally written. If you don’t have enough money to pay for content for all the pages, just get your content written for a selected few pages.

Get the content written incrementally

There is no need to get the entire thing done in one go. You can get your content written incrementally. In the beginning, get the barebones content. Have enough content that your visitors get the needed information, and you can launch the website. It is far better than launching a website with inferior or unprofessional content. Then, next month, you can pay some more money to your content writer to expand upon the existing content.

Repurpose existing content

If you already have some content on your blog or website, perhaps you can consider repurposing it.  For example, if I wanted to repurpose some content from this blog post, I could write a quick blog post on “How to write quality content incrementally”. This way your content writer won’t have to spend lots of time searching for new ideas and he or she can simply build upon your existing content, costing you less in the process.

Write the content yourself and then get it revised by a professional content writer

This may seem daunting, but if you really want to save some money, prepare the draft yourself. A content writer spends a lot of time preparing the first draft because most of the clients don’t give enough information pertaining to their businesses. Since you yourself will be writing the content, you will be sharing the information first-hand. Then, afterwards, your content writer can make it look professional.

Go for shorter blog posts

Thin content – blog posts and web pages less than 400 words – is often discouraged by Google, but there is no hard and fast rule. My philosophy in this regard is, having some content is better than having no content. There is no need to publish blog posts that are more than 1000 words. Just publish something around 300-400 words. The idea is to convey to Google that you are constantly updating your blog and the Google crawler should crawl and index the updated content from your website. I myself publish small blog posts when I don’t have enough time to work on comprehensive content pieces.

This may not help you improve your SEO compared to other businesses that are publishing bigger blog posts, at least the Google crawler will start crawling your website with greater frequency and once you can afford to publish bigger blog posts, they will be crawled and indexed faster.

There are many websites with less content. Although most of the business owners want as much content as possible to improve their search engine rankings and cover all the necessary keywords, your customers and clients don’t know that. So, even if you have less content, they may think that it is just your approach or design need. But make sure that whatever content you have, it is professionally written, looks well, and communicates to your visitors convincingly. That’s what that matters the most.

 

What do I deliver through my content writing services?

What do I deliver with my content writing services?

What do I deliver with my content writing services?

I have been telling my clients increasingly that when they are paying me, they’re not paying for the words and sentences that I write. They are paying for the value that I deliver.

I’m gradually shifting away from the messaging that conveys that I deliver content writing services. Of course, I write content and hence, I deliver content writing services, it isn’t just the writing that are offered. Through my writing, my clients benefit because

  • Their search engine rankings improve.
  • The quality of their interaction and engagement elevates.
  • They communicate their proposition clearly.
  • They establish themselves as an authority.
  • People stay longer on their websites and blogs.
  • They generate more leads.
  • Their business grows.

One may say that these are standard benefits that are assumed delivered when someone writes content, and I agree.

Every content writer must talk in these terms. Every website thrives on the shoulders of its content. Without content, a website has no meaning. Just imagine, you go on a website, and you find just images and graphics. Will you do business with such a website?

Or say, there is written text on the website, but it is uninspiring. It uses staid language. There are grammar mistakes. There is no flow consistency. The inherent narrative is missing. Most of the time the readers leave midway, forget about doing business.

Quality content writing is invaluable. Everyone, including content writers and people who hire them, need to understand that without written content, without content that convinces and converts, the website holds no meaning.