Quality content has always been about being informative and helpful.
Whether you are writing content for your website or blog, or you are publishing videos and images, your content must be relevant and purposeful.
Quality content is supposed to solve problems, and what could be the greater problem of our times than the Coronavirus outbreak.
The Coronavirus outbreak is turning out to be one of the greatest human and economic tragedies of our times.
Millions are falling victim to it. Thousands are dying on daily basis.
By early April 2020, 16 million people are known to have lost their jobs just in the US.
The overall economic growth worldwide is projected to be -3%.
Two major fears during the Coronavirus outbreak are:
- How safe me and my family are and what can I do to keep my loved ones safe?
- How do I take care of my livelihood, my business or my employment?
Businesses are reorienting themselves with great speed. Old privileges of being lost. New opportunities are being found.
Outbreaks like the Coronavirus aren’t new to the world.
In one way or another, our world has constantly been besieged by different catastrophes.
The world has seen great wars, colonialism and imperialism, large-scale slavery, atomic explosions, epidemics and famines, environmental disasters, and crusades and jihads.
As a global civilization, we have survived. As individuals, some do, some don’t.
The better informed, the better educated, are in a better situation to cope with a calamitous situation compared to those who are too smug or too busy panicking and complaining about the state of affairs.
Nothing informs and educates better than content, especially in the times of the Internet.
As a business, how can you inform and educate your customers and clients?
If you have an online presence, if you have some degree of traffic on your website or blog, you already have a platform.
Don’t worry about how many people come to your website. Even if you can help a couple of people by publishing informative web pages and blog posts, you will be making a positive impact.
What about a newsletter?
Everyone can use timely information.
In normal days, you use a newsletter to promote your products or services or to engage your subscribers on an ongoing basis.
You can achieve the same even during the Coronavirus outbreak. People already know what business you are in, so you don’t need to mention that.
Whenever you come across something useful, something you feel that your subscribers can benefit from, you can publish it in your newsletter.
New trends are emerging. New patterns are being found. Curves are being flattened.
Thousands of scientists are toiling in their labs to discover the vaccine. There are stories of human triumph all around.
You can publish such information on your website along with how it is going to impact your audience.
Keep publishing helpful content on your website, blog and newsletter.
Remain in touch with people, irrespective of whether they intend to do business with you. Just as you help someone, someone will help you. This is how one civilization after another has survived.