Writing website copy for a web design and marketing company

From now onwards I will be regularly discussing the online copywriting and content writing projects I am currently working on. No, I’m not going to divulge the details of the client unless he or she desires to do so. So if you are my present client or my prospective client you need not worry. I will simply share with you the things that I am experiencing and learning while writing.

I have written for many web design and marketing companies so it is becoming kind of a repetitive job. There is a great temptation to open pre-existing documents and simply rehash the material, but that won’t be ethical and it also won’t be good for my self-esteem as a writer. Even if I have written 20 times for the same sort of business I start from scratch whenever am writing for a new client. Of course the things are the same and they are offering the same service. So how do you differentiate?

That is a challenge as a writer. Writing for a web design and marketing company mainly involves writing on three themes:

• Web designing
• Web development
• Internet marketing/SEO

To describe and sell these services one uses almost the same language and the same pitch. In order to come up with unique content I try to imagine myself being a part of the team. Every team is unique, that much I really understand and agree to. Every business team has a unique message to convey. There is something that motivates us. I try to catch that feeling. Now you may wonder why get involved so much if a company is paying you just $90 to do three pages? Well, it is not about those three pages and those $90, it is about getting involved with your work. Anyway, I am digressing.

This is something that always works: I forget about all the work I have done so far for similar clients. For instance, while working on this present content writing project I’m not thinking about the other similar projects I have worked upon (besides, there is always an interval of 2-3 months so there is also the possibility of forgetting what you have previously written). I consider it my first most assignment for a web design and online marketing client. Of course I utilize the experience, but that’s it.