So says this article in USA Today. Well, it depends. No, you definitely don’t need to be a writer to regularly publish content for your company. You can publish videos. You can also publish animation and images. Even short posts on social media platforms don’t require you to be a proficient writer.
What type of content you publish depends on your content marketing strategy.
But what about longer blog posts, web pages and articles?
Again, I never try to convince my prospective clients that they need a writer to publish compelling content on their websites and blogs. It’s up to them. They must see some value when they hire me.
I showcase my abilities as an experienced writer, but I don’t go beyond that. After that, they can decide whether they need a professional writer or not.
There are plenty of online tools that help you write well. There are some excellent grammar checkers. Even contemporary word processors like MS Word and Google Docs do a pretty good job of helping you write without spelling and grammar mistakes.
So, in that regard, if your concern is only writing without spelling and grammar mistakes, you are sufficiently equipped by software.
Writing, though, is different. It is not just about correctly writing words and sentences. It’s about using words and sentences to make an impact.
That’s where you often need a trained and experienced writer.