Tag Archives: Guest Blogging

Guest blogging opportunity on the Credible Content Writing blog

I’m offering guest blogging opportunity at my Credible Content Writing blog. If you are a content writer and you want to promote your skill on my blog you can do it by writing a guest blog post on the suitable topic along with your resource box. Suitable topics are:

  • Content writing
  • Content marketing
  • Email marketing
  • Web copywriting
  • Search engine optimization with content writing
  • Content marketing strategy

Basically, anything related to the above topics. Writing should be crisp, error-free and non-promotional. You can promote yourself or your link in the resource box, but kindly refrain within the blog body unless it is a part of what you are writing. Try to use the keywords of your main theme and try to follow the following convention (flow, organisation, or whatever) while letting the guest blog post:

  • Use the main keywords in the title of your guest blog post
  • Use subheadings and use keywords and alternatives in the subheadings
  • Use bulleted points

I will be very pleased if you can also link to one of my blog posts from your guest blog post (search for  site:credible-content.com and the keyword on Google.com). For example, if you want to be convinced about the benefits of guest blogging, you may want to read 5 ways to generate more business with guest blogging. You can also read How to pitch for a guest blogging assignment.

You may already be having your own content writing and content marketing business or you may be promoting yourself as a content writer – I don’t mind as long as  the writing is good and delivers value to my visitors.

What are the benefits of  guest blogging for  my content writing blog?

Exposure. Association with  an already established content writing and content marketing blog. Back links to your own website. Making good use of your spare time by honing your writing skills. There can be plenty of reasons for guest blogging on my content writing blog.

I also have a history of giving content writing assignments to content writers who avail the guest blogging opportunity on my blog. This is because I’m more comfortable  working with content writers  who are already working with me and I have experienced their writing style rather than working with total strangers. Besides, I’m biased towards content writers who help me promote my content writing service which in turn, gets me more work, which in turn, enables me to give freelance content writing assignments to my guest blogging content writers.

A guest blogging opportunity also allows you to sore in the skies of creativity without worrying about meeting a particular client’s requirements. In that sense I would like you to be a free bird. Write with an open heart. You can even write poetry if you want, as long as it is about content writing and content marketing.

Why am I offering a guest blogging opportunity on my blog if I can write on the topics of content writing myself?

Frankly, when it comes to writing content for your blog, there is never enough (I don’t mean you should spam). Although I do write, occasionally, on my blog, these days I’m quite busy on other assignments. So, instead of leaving the blog as it is,  I thought, well, why not offer guest blogging opportunity to other content writers? Who knows, we can build a solid network of content writers and in the process help each other get more work? The guest blogging opportunity is not a temporary one. I will keep on accepting guest blog posts for my content writing blog even when I can actively contribute myself.

Do I pay for the guest blogging opportunity?

I’m afraid I don’t . Guest blogging means, well, guest blogging. You get to promote yourself. You get to showcase your writing skills to a wider audience and possibly even my newsletter (more than 1700 subscribers). Though, when I give content writing assignments to my guest bloggers then of course I pay, that goes without saying .

So, if you have confidence in your content writing skills and if you think that guest blogging opportunity on this blog can help you further your cause, do get in touch using the Contact link above .

5 ways to generate more business with guest blogging

5 ways to generate more business with guest blogging

Guest blogging is a great way to generate fresh traffic to your blog and website, provided you make the right moves and you have crossed a certain threshold level. I repeatedly talk about this “certain threshold level” because unless you have crossed it, nobody is going to bother with approaching you for guest blogging opportunities.

Guest blogging has two sides:

  1. You offering guest blogs to other high traffic-blogs
  2. People offering to write for your blog to get exposure for their own website or blog

As rightly mentioned in this Copyblogger blog post on the power of guest blogging and how it frees you from the clutches of search engines like Google, guest blogging can be a double-edged sword. To understand this, you first need to understand

Why do people guest blog and invite guest bloggers?

Why do you want to guest blog on other blogs and why do people want to guest blog on your blog? You can achieve the following by guest blogging:

  1. Get more direct traffic by publishing your blog post on another, high-traffic blog and getting your byline included.
  2. Expose your ideas to a different, wider audience.
  3. As a person or as a brand become known to more people.
  4. Get fresh content for your own blog by letting others write for it.
  5. Get yourself some respite by not having to continuously write yourself and instead, allowing others to generate quality content for your blog.
  6. Increase search engine rankings.

Unfortunately, it is the last, 6th reason for which people mostly guest blog and this is how you can become a victim of spamming if you are not careful about for whom you write and from whom you accept content. If you can take care of both these aspects guest blogging is one of the greatest ways of getting access to a wider audience as well as continuously getting new content for your own blog.

How do you generate more business with guest blogging?

Yes, ultimately you want to generate more business. How does guest blogging contribute? Here is how…

  1. You get exposure: If yours is a relatively new business or if you are looking for a bigger audience you can either wait for your search engine rankings to improve and your social media and social networking audience to increase or you can guest blog for more famous blogs. A good thing about guest blogging is, provided you use the right sort of blogs, you can gain massive amount of traffic in no time. How does this help you grow your business? When you are guest blogging you are mostly targeting highly focused, niche blogs, read and viewed by people who are already interested in what you have to offer. Suppose you are in the business of producing biodegradable building materials. Which blogs would you choose? Maybe architecture? Alternative lifestyle? Green living? Regular visitors to these blogs will be more eager to check out your website and become your customers.
  2. You expand your influence as an expert:
    Suppose you make a living off advising people how to do a particular thing. For that you need to establish yourself as an expert. You want to be known as an expert in your field. More and more people should know about your expertise so that when they need the expertise that you can provide, they remember that you can provide it. The more you are known as an expert, the better are your prospects.
  3. You get more targeted traffic to your website:
    Generating more business from your website and blog is all about getting targeted traffic. Most of the websites face this problem that although they get lots of traffic, they are not attracting the sort of traffic that turns into business. When you are guest blogging you carefully choose the blogs. As I have mentioned in the first bullet, if you are producing biodegradable building materials you will naturally be guest blogging for blogs that attract an audience interested in nature-friendly architecture, green living and pursuing alternative lifestyles. This will send your way lots of targeted traffic and this in turn will improve your conversion rate and hence, generate more business for you.
  4. You get quality content for your own blog: Just as you are providing quality content to other blogs as guest blogger, when you invite other guest bloggers to write for your blog, you are engaging more and more people to generate content for you. As a small business it might be difficult to produce lots of quality content on an ongoing basis over a sustained period of time. But once your blog has crossed a certain threshold level of popularity and traffic, greater number of people will be interested in writing for you. Just imagine, a single person writing one blog post every day and a slew of writers writing multiple blog posts every day. Wouldn’t that be marvellous for your content quantity and quality? The more content you have, the more content is indexed by the search engines, the more content of yours is exposed on social networking websites and the more targeted traffic you have to your blog and website, getting more business to you.
  5. You strike up new business partnerships: It is not just about traffic and exposure when you use guest blogging to generate more business. You can strike up direct business partnerships with people who get involved with you and with people you get involved with. Many of the guest bloggers may turn out to be your customers and clients later on. Similarly you may end up doing business with people you are right now writing for.

Guest blogging is a great networking opportunity because when someone allows you to write blog posts for his or her blog he or she is allowing you to enter his or her space. This is a great opportunity for you to get close to that person in terms of establishing a mutually beneficial business relationship. The same is applied to people who want to guest blog for you.

How to pitch for a guest blogging assignment

Pitching for a guest blog post

Guest blogging is a great way to not just increase traffic to your website but also get visibility on other blogs and websites. Back in the early 2000’s when nobody knew anything about blogging I started my web design business backed by scores of articles that I had written for other websites. They were mostly about web design and web development telling people how to achieve various things with HTML, JavaScript, and sometimes PHP. I got lots of traffic. Those days competition wasn’t much so I also got decent traffic to my website that in turn, gave me decent business. I must confess that when I started my content writing business I lost my mojo for writing for other websites and even when blogging entered the scene rarely did I write for other blogs. Although I help my clients guest blog for other blogs and even advocate this aspect of content marketing, I myself haven’t really been into it for a long time.

Benefits of guest blogging

There was a time when people used to guest blog mainly for SEO purposes. The people who write Google ranking algorithms started frowning upon external links that people obtained just for the sake of obtaining external links. Page rank also mattered – what is the authority of the page that has your link? Search engines like Google also started penalizing websites that would just put links from other websites in lieu of money or link exchange. The only alternative left was, guest blog on other websites so that when they published your blog, they would also include a small bio that would include a link to your website. If you did that with high-ranking websites, the effort was worth it. Your website or blog immediately showed improvement.

Then again things began to change. In this blog post the Chief Search Engineer Matt Cutts at Google declared that:

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more.

The statement made sense; people were actually using guest blogging to boost their search engine rankings which, in itself is not bad thing to do, but the quality begins to be compromized when the sole purpose is improving your rankings. You know what happens when people simply start sending you email messages to promote their products and services.

Are you wondering why I’m talking about this while I’m trying to tell you how to pitch for a guest blogging assignment? If it doesn’t help you, if it doesn’t improve your search engine rankings and if search engineers at Google frown upon it, why should you indulge in it?

First, many of the advisories broadcast by Google engineers don’t normally work in the real world. There are still SEO benefits of guest blogging because links from quality websites do matter. What Matt Cutts said was guest blogging shouldn’t be done just for the sake of improving your search engine rankings. He talked about low quality links coming to your website that can anyway get your website penalized whether you get those links via guest blogging, link exchanging, or simply by buying the space. If you stick to the quality guidelines, if you provide value to the readers of the blog post or the website where you are publishing your guest blog post, there should be nothing to stop you. Here are the benefits of publishing a guest blog post:

  • You get exposure to new audiences
  • By giving expert advise you build credibility in your niche (for example I should be writing more and more guest blogs on content writing and content marketing just to show how much I know of it)
  • It strengthens your brand across the Internet when your presence is seen on various websites and blogs
  • It makes you a subject-authority
  • It lessens your reliance on search engines for traffic (high-traffic websites and blogs can send you tons of direct traffic)
  • It improves your SEO, yes.

So how do you pitch for a guest blogging assignment?

  • Thoroughly study the blog: It will be very odd to pitch for a blogging assignment for my blog (that is on content writing and content marketing) that talks about how to dominate the real estate market even during the times of depression, unless of course, you intend to do it with the strength of content marketing. Spend some time reading the blog where you want to pitch. Understand the tone. Get a grasp of the audience. Is it a light-hearted blog? Do they have very serious blog posts? Are they always looking for a great headline? Do they normally publish lists? Only when you have thoroughly understood the nature of the blog you think about guest blogging for it.
  • Start interacting with the publisher on a regular basis: If you simply one day shoot an email pitching for a blogging assignment there is a great chance your email will be ignored. Not that the publisher doesn’t care about you, it’s just that being a successful blogger, he or she might be receiving 100s of such pitches every day and he or she would rather respond to people he or she is familiar with rather than someone totally strange. So start finding your favorite publishers on Twitter and Facebook and establish a contact with them. Engage them in meaningful discussions without nagging them or wasting your time. They should be able to respect you and remember you on the basis of your interactions. Interact with them for at least a couple of months before pitching your guest blog, preferably, although this differs from situation to situation.
  • Start interacting with authors of multi-author blogs: There are many blogs and websites where multiple authors write. On such blogs it’s very difficult to elicit response from the editor or the owner and one can only write for such blogs if he or she already knows someone who has access to the editorial team. If you want to pitch for a guest blogging assignment to such a blog, start following their main writers and start engaging them on a regular basis. Then, someday, you can ask them to refer you to the editorial department where you can submit your article or blog post.
  • Write to serve the audience of that particular blog: Remember that you are not guest blogging to promote your own business (at least not directly). You are adding value to that blog. You are offering something valuable to the audience of that blog. They may have never heard of you so they’re not interested in knowing what a great person you are, or what a great product or service you have got. They are used to a particular format of content on that particular blog. So stick to that format.
  • Don’t treat the guest blogging assignment as a stepchild project: You may wonder why you should invest enough time on your guest blogging assignment when it is being published on another blog rather than on your own blog. It should be the opposite. Since you are writing on another blog you should put in more effort (not that you shouldn’t put in enough effort for writing for your own blog) because one, someone is providing you a ready-made platform, a platform that he or she must have built with lots of hard work and dedication and two, since it is a branding exercise you don’t want to give a wrong impression by getting average or ordinary content published to serve such a big audience.
  • Use a convincing subject line while sending your pitching email: Even if the editor or the editorial team isn’t aware of your existence you can sometimes send emails pitching your guest blogging assignment. Use a convincing subject line that clearly states that you want to guest blog. Most of the blogs have a separate section used for accepting guest blog posts. Use that section instead of sending to a random email ID so that when they receive your message, they know that it’s a guest blog post pitch. Clearly mention in the email body what you intend to convey to the audience of the blog and why you think it is an important topic and also why you think it hasn’t already been covered on that blog.

As you must have noticed I have focused less on sending email pitches and more on preparing the ground for sending such pitches. Although I haven’t been guest blogging much (I should), what I have experienced is, sending random pitches rarely elicits responses. If you randomly approach people then it becomes a game of numbers, something like, if you send 50 emails then maybe 5 will respond. If you want to do that, go ahead, there is no problem in that. But if you want to optimize your time, rather than sending 50 emails and then hoping that 5 people will respond, I would rather start interacting with people who can actually help me get through. So more focus should be on networking rather than the number of pitches that you send.

So how much effort and money do you invest in guest blogging?

Guest blogging, as Matt Cutts says in this blog post, isn’t as good an idea as it used to be a few years ago.

Guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.

Being lazy, being possessive about what I write and being highly distracted (and of course there was also this fear of rejection faced by every author) I was never much into guest blogging although it always hung over me like a heavy weight. People were doing wonders with guest blogging. People made entire careers out of first guest blogging and then blogging.

Let’s be frank. There are very few bloggers and webmasters who guest blog simply to add value to the blog or online magazine where their content is published. In most of the cases guest blogging is done to get quality back links because when you publish your writing on another blog or website, they also publish your profile with a link back to your website or blog. Fair enough.

In a recent blog post titled After content marketing, definitely focus on networking I stressed upon the point that it is not wise to solely depend on Google and other search engines for qualified traffic. You should develop your own traffic sources. If and when I indulge in guest blogging, it will be more for expanding my presence rather than getting back links.

Guest blogging gives you recognition. It helps you build audience for your own blog or business website. It gives you the much needed initial thrust. In fact, it would be wrong to say that I barely invested in guest blogging. In the early days of business I submitted scores of articles (those days I used to develop websites so my articles were on this topic) to many websites and most of my traffic came from their and this gave me a big boost and I’m still benefiting from that effort.

What is guest blogging?

Guest blogging is one of the best ways of making your content available to a wider audience, getting high-value link-backs for your website and blog, and consequently, increase your search engine rankings. Many people make it an integral part of their overall content marketing and SEO strategy.

There are millions of blogs out there on various themes and niches. If you are a web design company you will be focusing on web design blogs or at least blogs publishing content on related topics. If you’re a fashion designer then you will be looking for a blog talking about fashion or clothes, or accessories.

Guest blogging is writing blog posts for one of these blogs. Some of the blogs are very popular. For instance, Digital Photography School is one of the best-known blogs on photography and there are many professional as well as amateur photographers who aspire to write for this blog.

When your posts are published on one of these well-known and high-traffic blogs, via the resource box (that briefly talks about the author; what’s her name, what she does, link to her website or blog and probably her twitter handle) they also publish your profile. Through this profile people can come to your website if they want to. Guest blogging in such way helps you in following ways:

  • It highlights your content and your abilities in front of a wider audience. Suppose on your own blog you just get 100-300 visitors every day. But on a famous blog your blog post will be read by 10,000-50,000 (even more) readers in a single day.
  • It boosts your search engine rankings. Search engine algorithms, before ranking your website need to know how many genuine blogs and websites are linking back to you. If they link to you it means your website has valuable content and valuable content is what the search engines are looking for. It’s kind of a validation when people link back to you. Since they won’t just link to you they need a reason. One reason might be finding a valuable blog post or an article on your website and then linking to it from within one of their own blog posts or articles. The other reason is, when they publish your article they link back to you through the resource box.
  • It sends direct traffic. Since your link is published along with the guest blog post many people will be clicking the link to check out your website.
  • It sends indirect traffic. If your guest post becomes popular other bloggers and web masters may link to it from their own blog posts and this will send you further traffic.

So this is how guest blogging benefits you. Famous blogger Leo Babauta is known to have garnered 15,000 RSS subscribers for his blog in a single month by publishing his content as a guest blogger on scores of high traffic websites and blogs.