What is conversation marketing?

September 27, 2010
By Amrit Hallan
Communications

In the age of social media and social networking it is all about conversation marketing. It really matters what people talk about your business and how they perceive it. Word-of-mouth marketing and advertising is more effective compare to conventional form of advertising that is also often called “push marketing”: you’re simply pushing your marketing messages and then leaving it up to the audience to decide how they want to react.

Conversation marketing on the other hand works on the principle of two-way communication. You are constantly striking up conversations. Instead of constantly promoting your products and services you make people familiarize with your presence so that they can directly talk to you. You no longer remain a cryptic (more often a shady) entity constantly beaming out marketing messages and advertisements. You become a human being who listens to people and then personally responds to them. Even if they have some issues regarding your product or service you interact with them instead of through your call center employees who give very standardized replies.

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My understanding of social media marketing

September 17, 2010
By Amrit Hallan
Social Media Marketing

I am gradually wetting my feet in the turbulent pool of social media marketing. Although I’m always a late entrant into all Internet trends eventually it is the business side that I come face-to-face with. It happened with connectivity: I got my Internet connection quite late compared to my friends but once I got it, while my friends were chatting and downloading “naughty stuff” I was looking for business opportunities on the Web. Similarly I started publishing a business blog in those days when we manually used to add pages under a folder and nobody had heard of Blogger and Wordpress. Sadly, I am still in the beginning phase of blogging while creating multiple successful blog for my clients.

The same pattern almost happened with social media: although I adopted social media in its early days I don’t have a significant presence. Ironically I am already consulting 4 clients (2 from Europe and 2 from America) devise and implement their social media strategies. Anyway, in this block post I have endeavoured to communicate my understanding of social media marketing.

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