Content writing and email marketing success
Despite the scourge of spam email marketing still rules the roost when it comes to reaching out to your target audience. Nothing beats the good old email although services like…
How do I decide what to write for a particular business or industry?
There are 2 ways. If I am working as a content consultant AND content writer for a client, I come up with my own suggestions regarding what sort of content…
What exactly is “content”?
We are constantly using terms like content marketing, content writing, content strategy, SEO content, social media content and so on, but what exactly is content? People who write think that…
Writing educational content doesn’t send your business away
A couple of years ago I wrote for an accounting company. I had written their primary content (homepage, services, etc.) but the website wasn’t generating much traffic. The problem was…
Writing content in the age of social media
Frankly whenever I write about social media deep inside my heart I know that I’m actually talking about social networking. You see, social media would be something like YouTube or…