What is newsjacking and how to use it for content marketing
Recently I wrote about news content marketing and its benefits. Here is a related topic – newsjacking. I’m going to explain what is newsjacking and how you can give your…
13 content marketing mistakes you should avoid
Mistakes in general are not bad as they help us learn, and the same applies to content marketing. The important thing is that you are aware of something called content…
How to write a quick, in-depth blog post even when you don’t have time
If you are publishing a business blog one of the greatest hurdles you’re going to come across is publishing blog posts regularly, on an ongoing basis. Otherwise your blog, no…
What is evergreen content and why it is good for your business
Evergreen content remains relevant to your audience no matter when it is accessed. It does not depend on the current trend or another hot topic people are dying to read…
What is news content marketing and what are its benefits?
News content marketing is writing, publishing and distributing highly interesting and relevant information and updates about your company/organisation or about related events taking place elsewhere. This is something slightly different…