What is conversation marketing?

September 27, 2010
By Amrit Hallan
Communications

In the age of social media and social networking it is all about conversation marketing. It really matters what people talk about your business and how they perceive it. Word-of-mouth marketing and advertising is more effective compare to conventional form of advertising that is also often called “push marketing”: you’re simply pushing your marketing messages and then leaving it up to the audience to decide how they want to react.

Conversation marketing on the other hand works on the principle of two-way communication. You are constantly striking up conversations. Instead of constantly promoting your products and services you make people familiarize with your presence so that they can directly talk to you. You no longer remain a cryptic (more often a shady) entity constantly beaming out marketing messages and advertisements. You become a human being who listens to people and then personally responds to them. Even if they have some issues regarding your product or service you interact with them instead of through your call center employees who give very standardized replies.

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My understanding of social media marketing

September 17, 2010
By Amrit Hallan
Social Media Marketing

I am gradually wetting my feet in the turbulent pool of social media marketing. Although I’m always a late entrant into all Internet trends eventually it is the business side that I come face-to-face with. It happened with connectivity: I got my Internet connection quite late compared to my friends but once I got it, while my friends were chatting and downloading “naughty stuff” I was looking for business opportunities on the Web. Similarly I started publishing a business blog in those days when we manually used to add pages under a folder and nobody had heard of Blogger and Wordpress. Sadly, I am still in the beginning phase of blogging while creating multiple successful blog for my clients.

The same pattern almost happened with social media: although I adopted social media in its early days I don’t have a significant presence. Ironically I am already consulting 4 clients (2 from Europe and 2 from America) devise and implement their social media strategies. Anyway, in this block post I have endeavoured to communicate my understanding of social media marketing.

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How Not To Depend Much On Search Engines

September 15, 2010
By Amrit Hallan
Business Development

It is a precarious situation to be in if most of your traffic originates from search engines. What if tomorrow something happens — some sort of misunderstanding or some algorithmic mishap — and all your links on the search engines are gone and even if they are not gone you have lost rankings for all your important keywordis and search terms? Scary, isn’t it? Even I am in such a situation. There have to be alternative ways of getting targetted traffic to your website or blog.

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10 ways to get regular content for your website or blog

September 11, 2010
By Amrit Hallan
Blog Publishing

Regular content publishing is your key to success on the Internet. It is very important that you publish new content on your website/blog at least twice a week. You can either hire a blog writer or you can create content on your own — it depends upon how comfortable you are in writing regularly and what sort of budget you can allocate to regular content generation.

But after some time it becomes a bit difficult to come up with new content ideas. This blog posts offers a few solutions.

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Content marketing doesn’t stop with n number of webpages or blog posts

September 10, 2010
By Amrit Hallan
Content Marketing

Content publishing and content marketing is an ongoing exercise simply because tons of content is being generated every second and it is being lapped up by search engines, bloggers and social media and networking users. The search engine indexes are updated every microsecond. Aggressive organizations realize this so they take extra steps to remain ahead of the game by regularly publishing high-quality and useful content. Think it this way: who is going to get more exposure on the Internet: someone having 12-20 web pages or blog posts that were written, maybe, 6 months ago or someone having hundreds of pages or blog posts with at least 4-5 new pages in the last two weeks? My this blog post explains how you can generate content on an ongoing basis without facing budgetary constraints.

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