Engaging your readers with interactive content
Interactive content doesn’t always have to be animation or video; even your text content can be interactive. On the Internet, especially these days, we are always in conversations, whether on…
SEO copywriting – what it really means
What does SEO copywriting mean? How does it improve your search engine visibility? Does it have an effect on your conversion rate? Find out.
I understand your needs and I can meet them
This statement should be the core strength of your website copy when you are trying to promote a product or a service. You need to empathize with the visitor and…
Increase your sales and conversion rate by writing useful content
Content doesn’t just mean text full of numbers and hypothetical statements. It needs to solve a purpose, your visitors and prospects must find it useful. After all people don’t visit…
Instilling confidence and trust with your copy
This excellent post at Copyblogger talks about imaginary trolls that stop your customers and clients from doing business with you. It is a bad, bad world isn’t it? Especially so…