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Everything you need to know about writing

What’s all with elevator speech or pitch?

February 15, 2009
By Amrit Hallan
Personal Growth

Elevator speech (some also prefer to call it elevator pitch because basically you are pitching) is a speech that you give in an elevator. Not literally, but this is the…

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The effect of blogging — Salman Rushdie cost me a project

January 7, 2009
By Amrit Hallan
General Ruminations

Yesterday, a client was on the verge of giving me a big assignment when he asked, "are you a fan of Salman Rushdie?", and I enthusiastically said, "yes!" "Then we…

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Things I want to accomplish this year

January 1, 2009
By Amrit Hallan
Personal Growth

I’m never very good at making New Year resolutions because frankly, I don’t believe in making New Year resolutions simply because I think whenever you want to do something, you…

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Focusing on your readers when writing

December 15, 2008
By Amrit Hallan
Copywriting and Content Writing Tips

There is an avalanche of articles and blog posts teaching you how to write well. Even “reputed” and “revered” bloggers and content publishers cannot resist publishing these clichéd blog posts…

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Taking up assignments that are not in my field

December 12, 2008
By Amrit Hallan
About Work

Of late – for the past 5 odd months – I have been taking assignments that I haven’t mentioned on this website, for instance designing and developing websites and setting…

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