Seth Godin in his latest blog post has outlined the factors that can get you more customers and clients. You need to find people:
- You can identify and reach
- Who have a problem and that problem can be solved by your service or product
- Who have the desire and ability to pay for your service product
These are very common sense factors but amazingly many businesses lack them in one way or another.
Let us see how I can apply the above information to increase the number of clients I have (I have been taking small steps towards generating more business).
Identify and reach people who require my writing services.
What sort of people require writing services?
- People who cannot write well in English
- People who are not very articulate and convincing when it comes to writing
- People who need a writer but don’t want to hire a full-time person
- People who need lots of content but don’t want to spend their own time writing and supervising and consequently are eager to pay someone else for the same
- People who want to increase their search engine rankings with the help of targeted content but don’t know how to do that
- People who want to maintain a regular blog but don’t have the time to remain regular
- People who are looking for a highly professional writing service for their business writing requirements without having to hire in-house writers
You can keep on adding to this list. I have recognized the sort of people who require my writing services; the tricky part is reaching them.
I am trying to search engine optimize my website and my content as much as possible. I am expanding my network and trying to make more and more people aware of the writing service I provide. I also plan to write for other blogs and websites but somehow there is a mental block and I never seem to come up with catchy titles, although I have no problem if I have to write catchy titles for my clients.
Now and then I will be sharing with you on this blog how I’m trying to generate more business for myself as a freelance online writer.