I was just reading this interesting post about how you can use your blog to promote your services. There are many people on the Internet who use their blogs exceptionally well to promote their books and consulting services, for example Seth Godin and Chris Brogan, and of late I too have been building this blog to share my experiences and all that I’m learning while writing content for various clients, along with promoting my content writing service. How can your blog help you promote your service, especially online writing service?
When you are continuously writing on your blog you are generating lots of content and repeatedly you are giving the search engine crawlers a reason to visit your blog again and again. You also attract people to your website because if there is nothing new on your blog or website why should they visit it regularly? And they must visit your website regularly in order to do business with you — this is an old news; the more they visit your website the better are the odds of them giving you work when they need the service you can provide. In fact, if you are encouraging your visitors to subscribe to your regular updates then they must have a reason to do so and publishing highly useful and beneficial content on your blog is a very good reason.
Your blog also helps you create buzz on a routine basis. Whenever you publish a new blog post you have a reason to submit your link to various social bookmarking and social networking websites, giving people something to talk about and share with each other. If the information you have just published is highly important and useful people love to promote it creating a viral marketing effect for your link.
Of course in the case of writing service your blog can act as showcase of your writing skills. When you share your knowledge and experience (whether good or bad) with your clients and regular visitors you become an authority figure (even if they don’t agree with you). You give them a reason to remember you as an online writer. Even if they don’t need your services they are sure to mention you in case someone they know does. Even if nothing else, at least they know you are a prolific writer and don’t mind sharing your thoughts publically.
Are you using your blog to share your services?