When do you need content writing services?

When exactly do you need content writing services? When you need professional results out of professional writing. Websites no longer remain the way they used to be a few years ago. With the onslaught of blogging and social media websites, those 12-page websites are no longer viable. You constantly need to publish high-quality content on your website as well as your blog to give enough fodder to search engines and social media enthusiasts. No website can dream of succeeding today without publishing good content persistently.

A content writing service can provide you quality content on an ongoing basis at a great rate. Is it expensive? Depends on what sort of service you are looking for. Most content writing services — especially the ones operating from India, the Philippines, China, etc. — come quite cheap and they even provide great content, but I don’t promote myself as a provider of "cheap content writing services" per se.

I do provide bulk content writing at quite low rates but the quality is not good. It goes without saying that even low-rate content comes with spelling and grammatical errors. I do understand that the real benefit of hiring a content writing service is that you can get good-quality content continuously without feeling the pinch and that is why I’m constantly trying to find out ways to provide bulk content writing services at highly competitive rates. This involves closely working with writers that can write a lot in less time because the faster you can write, the more you can earn without charging much. Working on that.

OK, so coming back to the main question:

Why do you need content writing services?

Here are a few reasons:

  • You need good-quality content on an ongoing basis. As I said, it does you no good to just have 12-20 pages on your website and then wait for the business to pour in. A lot of search engine traffic is lapped up by websites that constantly publish new content, because basically that is what the search engines are looking for. They crawl and index millions of pages on daily basis to make sure their users don’t get stale content every time they search for a particular topic.
  • You want to improve your search engine rankings. Suppose you are a professional content writer working alone or running a service. With thousand of websites providing the same service, how do the search engines know that your website must be highlighted when people are looking for a good content writing service? They go through your various pages and then evaluate your significance both according to quantity as well as quality. Lots of content definitely improves your keyword density and also increases long tail traffic to your website.
  • You want to run a successful blog. Your blog not only improves your search engine rankings it also helps you establish your authority. If you continuously publish useful posts (related to the theme of your business or passion, of course) you develop a dedicated fan base that eventually gives you loyal customers and clients. Some also prefer to sell advertising once their blog traffic picks up.
  • You want to increase traffic from social media and social bookmarking websites. Content thrives a lot on social media and social networking websites. If people find your links useful they love to promote it and bookmark it.

Well-written content is the backbone of the entire Internet activity. May it be videos, images or text, it’s basically content that gets promoted and consumed. As a writer, for me what matters is the written content, and fortunately for me and other content writing services providers, it’s the written content that rules the roost.

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