Differences between Owned, Earned and Paid content marketing channels
You should use a mix of different content marketing channels available to you including owned, earned and paid channels. You cannot solely rely on just a single channel.
Why it’s important to search engine optimize your content
Lee Odden in a blog post titled The Truth About Content Marketing and SEO aptly says: What good is great content if no one can find it? How useful is…
Does your business need a regular dose of content writing and content marketing?
Should you regularly write and publish content on your website just for the sake of content marketing? Joost de Valk mulls over this question in his recent blog post. Being…
Why you can’t ignore content marketing as an SEO expert
The title of this blog post comes with a touch of irony. I address you as an SEO expert and then I try to explain why you cannot ignore content…
Inbound marketing with content writing
Persistent content writing over a long period of time enables you to create a platform that facilitates inbound marketing.