Content marketing and a tropical fruit tree

Why do you create content for your website? If you take your content seriously then you must be publishing articles and blog posts regularly. “Regularly” can be everyday, a few times in a week, or maybe a few times in a month.

The point is, whenever you are writing and publishing content you must be spending a considerable amount of time – even money – on it.

Why do you do it? Do you really believe in the power of content marketing, or are you simply trying out one of those “new fads”?

For the sake of focus, I’m assuming you understand the importance of what you’re doing.

Even when we’re serious, even when our intentions are clear, sometimes we just get trapped in a rut and keep on doing stuff thinking that sooner or later it is going to pay off. That’s why it is important to regularly step back, and evaluate our work. It’s more so important in creating and publishing content for your website.

Content marketing, although one of the most effective ways of building targeted traffic and generating qualified leads on an ongoing basis, doesn’t show results fast, unless your effort is backed by a big budget. It actually works like a tree that has to fully grow before it gives you fruits. Just imagine realizing you have been growing the wrong tree all along, or you have grown a tree that gives no fruit at all.

So how do you ensure that you are sewing and nurturing a tree that will someday give you the right fruit?

Naturally, by having a clear idea of what fruit you want to have. In terms of content writing and content marketing, you need to have a clear idea of what you want it to achieve for you – what fruit you wanted to deliver?

Not every tree can grow and give you fruit in your region. In a cold, European city, town or village you may not be able to grow a tropical tree. You either have to move to a tropical region, or you have to create the right environment for that tree to grow.

What I mean to say is, you have to understand and recognize the importance of selecting the right sapling, creating the appropriate environment, and nurturing the tree with great care before it can bear you the fruit.

When you apply the concept of the tree onto your business, creating, publishing and distributing that content is the tropical environment that you need to create, targeted traffic is a tree that you plant and grow, and qualified leads that turn into paying customers and clients are the fruits you get.

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