Content marketing pain points, and how to go about it
Content marketing is an integral part of online marketing but in order to leverage it you need to understand, first, exactly what it is, and second, how to implement it effectively.
Content marketing doesn’t stop with n number of webpages or blog posts
Content publishing and content marketing is an ongoing exercise simply because tons of content is being generated every second and it is being lapped up by search engines, bloggers and social media and networking users. The search engine indexes are updated every microsecond. Aggressive organizations realize this so they take extra steps to remain ahead of the game by regularly publishing high-quality and useful content. Think it this way: who is going to get more exposure on the Internet: someone having 12-20 web pages or blog posts that were written, maybe, 6 months ago or someone having hundreds of pages or blog posts with at least 4-5 new pages in the last two weeks? My this blog post explains how you can generate content on an ongoing basis without facing budgetary constraints.
Your content helps you attract the right people to your website
The greatest challenge people face while doing business online is getting the right people to their websites. But what do we mean by “right people”? They are the people who…
The importance of content writing for small business
Normally small businesses, understandably, have small budgets and that means having less money to spend on marketing and promotion. When you’re working on the Internet it is practically impossible to…
Are you setting goals for your content marketing campaigns?
Without goals we have no direction and this can be applied to content marketing too. When you set up goals — whether big or small — you have a direction…