When creating content, focus on value and not the length

September 6, 2011
By Amrit Hallan
Content Strategy

While creating content for your website or blog more than its length (quantity) focus on the value it delivers because that’s what eventually matters. Remember that your content is not remembered for the number of words it has, but for the purpose it achieves. If it only goes on and on without saying something significant, they quickly lose interest and go away, probably never to come back. So focus on quality, focus on value and don’t bother much about how many words your particular pages or blog posts have.

Read More →

Can your SEO content writer improve your search engine rankings

August 23, 2011
By Amrit Hallan
Content Writing

An SEO content writer is not only a competent writer he or she also knows the ins and outs of search engine rankings. Your content must be created and formatted in such a manner that it becomes extremely easy for search engine crawlers to make out exactly what you’re trying to convey and how compellingly you are conveying it and what primary and secondary keywords are being highlighted through your content. The search engines use your keywords to gauge the real intent of your content.

Read More →

Creating productive content

July 28, 2011
By Amrit Hallan
Content Marketing

Rather than getting into a content generation binge (unless you have a big team of highly talented and focused content writers) you should focus on creating effective and productive content for your website or blog. Remember that the primary purpose of publishing content on your website is to keep your visitors well-informed, educated and engaged so that when they really want something that you have to offer, they remember that you offer it and you offer it well.

Read More →

A successful content writer must have a unique voice

October 20, 2010
By Amrit Hallan
Content Writing

Everybody can write well these days due to easy accessibility to various learning tools and the Internet, but being a successful professional content writer takes more than your ability to write well. You have to be unique; you need to develop your own distinct voice. When your clients hire you they don’t hire you for the correctness of your sentences (that’s a given, actually), they hire you for your writing style, for the way you express yourself and for the way you can enhance a company’s image through your writing.

Read More →