Is your content a noise or a voice
Is your content an authoritative voice or meaningless noise? Low quality meaningless content doesn’t solve any purpose. You need to write and publish content that gives a recognisable voice to your brand.
Why your website or blog needs unique content
Writing and publishing unique content on your website or blog isn’t just a matter of principle. There is a huge cost attached to publishing stale and duplicate content.
How I select and organize keywords for writing optimized content
Although SEO spammers have given a bad tinge to the art of using keywords in your web page copy, they are still as relevant as when the humans discovered their…
Educational content helps you sell more
These days I’m writing for a client who wants to put up lots of educational content on his website and then wants to leave it on his visitors whether they…
The importance of microcopy
Microcopy consists of small bits of text that appear in various screens of your mobile app or on web pages such as payments page, contact us page or subscribe page.