I understand your needs and I can meet them
This statement should be the core strength of your website copy when you are trying to promote a product or a service. You need to empathize with the visitor and…
Instilling confidence and trust with your copy
This excellent post at Copyblogger talks about imaginary trolls that stop your customers and clients from doing business with you. It is a bad, bad world isn’t it? Especially so…
Is email marketing content different from web marketing content?
Of late I’ve been getting plenty of assignments that involve writing content for email marketing campaigns. Intermittently a few clients want to know what is the difference between writing content…
Where do you draw the line regarding being polite to your clients?
Being polite is good in general. One should always be polite. Politeness can be an invaluable asset to you if you work as a freelancer. But where do you draw…
Writing website copy for a web design and marketing company
From now onwards I will be regularly discussing the online copywriting and content writing projects I am currently working on. No, I’m not going to divulge the details of the…