Content writing-quality versus quantity.
Frankly, I don’t believe there should even be a debate. When it comes to content writing and content publishing (for content marketing) quality always triumphs over quantity.
Ideally, if you have the money, and if you want to improve your organic search engine rankings quickly, quantity and quality go hand-in-hand. When I talk about quantity, I don’t mean blog posts having 4000-5000 words. I mean you publish multiple blog posts in a day, to the tune of 90 blog posts every month.
Publish three blog posts every day and within a couple of months Google begins to crawl and index your website multiple times a day. Your content begins to appear on the SERPs within a few hours, and sometimes, within a few minutes. I have seen this happening on one of my blogs.
The ideal number is, according to a HubSpot study, 11 blog posts every month. B2B and B2C companies that publish good quality blog posts 11 times every month, experience a spike in their targeted traffic.
Relationship between the number of blog posts and search engine traffic.
Also, publishing multiple blog posts daily shouldn’t bring your quality down. Your quality is of utmost importance.
But, if you don’t have the budget and the bandwidth, the next best option is completely focusing on quality. I would suggest one blog post every week of around 2500 words.
Make sure that you work with the quality content writer or blog writer. Don’t go for those cheap content writers because you will end up spending more money that way. You will pay them, and then you will pay them in the form of not getting any results.
Why quality and quantity both matter when writing content for your blog?
Google is hungry for new content. Its crawlers are continuously crawling the web to find new and updated content. Its ranking algorithm is designed in such a manner that it gives preference to the latest content.
Regular publishing also gets your content indexed very fast. As I have written above, when I was publishing more than three blog posts every day, my content would get indexed (another blog) multiple times in a day. Sometimes, my blog posts would appear in search results within minutes.
Just as Google is constantly looking for new content, it also expects you to publish quality content. This is because if the search engine does not find quality content for its users, the users will lose interest and may explore other search engines that are better at finding good, well-written content.
Google has developed its search algorithm in such a manner that if people don’t spend much time on your blog or website after finding your link on search results, it negatively affects your rankings.
Also, if someone uses a search query, finds your link, goes to your link and then within a few seconds comes back to Google and carries on with the same search query, Google assumes that the link that the user found does not contain the appropriate information for the related keyword and hence, again, this negatively affect your rankings.
Hence, both quality and quantity have a positive impact (or vice versa) on your search engine rankings. But, if you must make a choice between quality and quantity, always go for quality.