Building a personal brand on LinkedIn.
Although I mostly write about content writing, since I have been following a busy schedule, sometimes I don’t get to update my blog for long durations. This begins to have a negative impact on my search engine rankings. So, I have decided, whenever I come across some interesting piece of content that is related to content marketing and digital marketing, I will quickly mention it on my blog.
This is about tips on building your personal brand on LinkedIn.
100% of my clients come from 4 sources: Google, LinkedIn, referrals from my existing clients, and my newsletter.
I must confess that I don’t spend much time on LinkedIn. I simply post my blogs over there. I don’t spend much time going over my timeline and engaging with other LinkedIn users.
Nonetheless, I completely believe that it is an important platform and if a day comes when Google deletes my website from its database, I will be able to rely on LinkedIn.
It is a network for professionals, entrepreneurs, and companies. This is a good thing because when you are engaging with people on LinkedIn, they know that by the end of the day, you are seeking work. You are there to promote yourself as a personal brand or you represent your business and you want to increase your sales.
How do you build your personal brand on LinkedIn?
There is nothing new in the advice that is given in the above link, but it is always better to revise and reorient yourself.
The first advice is, as I have written multiple times on my website also, write and publish content that is valuable to your readers. Increase their awareness.
Check out: Content writing services for publishing blog posts on LinkedIn.
This goes without saying that you need to continuously publish useful content on LinkedIn. This is something I don’t do because, as I have mentioned in my first paragraph, I find publishing on my own blog itself a bit difficult these days. So whenever I get some time, I give preference to my own blog. But, if you have the budget or the manpower, certainly publish quality content on LinkedIn.
The purpose of quality content writing for LinkedIn is that you become known as an authority. When people continuously encounter useful and knowledgeable content from you on LinkedIn – which is a professional platform – they begin to recognize your expertise and your professional position is consolidated.
Share content from other influencers
Sharing content from other influencers solves multiple purposes. It fills up your timeline with useful content because you can safely assume that the influencers in your profession write and publish quality content.
It is easier to go through the timelines of other influencers than coming up with your own topics, doing research and then writing and publishing those topics. Sharing content from other influencers hardly takes 15-20 minutes every day.
When you share their content regularly, they begin to appreciate your gesture and when it comes to sharing YOUR content on their timelines, they won’t hesitate.
Publish articles on LinkedIn
Articles are different from posts. Articles are bigger. It is like publishing full-fledged blog posts on your own blog. The above-linked article from Entrepreneur.com says that only 0.2% users on LinkedIn publish articles using the platform. This means there is less noise and there is enough scope to increase your visibility by tapping into this unique medium that is used less by publishers.
When people hire you or buy from you based on your personal brand, it is very important that you have a formidable presence on one of the best professional networks in the world.
Many people hire me for my content writing services, but the references that I get from my existing clients mostly come because of my reputation. This is a small part of personal brand building. They wouldn’t refer me if they were not happy with my service.