Every blogger’s dream is to get a ton of traffic as soon as possible, but the problem with blogging is, unless you have got lots of time and money at hand, it takes a prolonged effort to grow a decent flow of traffic. Most people abandon blogging because although they start with great ideas and lots of energy, gradually they start running out of ideas and the energy begins to ebb. If you go through the history of every successful blog there is one common trait you will easily find: persistence. I don’t know whether this is true or not, once I read somewhere that Seth Godin publishes a blog post everyday, without missing even a single day, even on Christmas Day. Many bloggers claim that the moment they decrease the number of blog posts they publish per week or per month, their traffic declines and so do their business queries.
How do you grow traffic to your blog? This Business 2 Community blog post explains how you can generate a monthly traffic of 100,000 visitors to your blog. Of course conditions apply. You need to stick to the following:
- Write great headlines to increase traffic directly as well as from search engines. Remember that whenever people come across your link, it’s not the URL that they see, it’s the headline or the title that you have created. Search engines use your page title to display your listing as a hyperlink text. Even when people post your link on Facebook or Twitter, it’s your headline or title that is automatically extracted and displayed within the update preview. So spend ample amount of time coming up with a compelling, highly attractive headline or webpage titles.
- Write lots of content on trending topics if possible. Well, this advise is not always applicable to your business, but it definitely helps if you write content on trending topics because people are already looking for such content. But do keep in mind that you need to give a unique twist to your blog posts because if it is a trending topic then you can safely assume that hundreds of thousands of people must be writing about it and there is going to be a tough competition on search engines as well as social networking websites. Create a unique title or topic and then write your blog post centered around the trending topic.
- Always solve problems. Visitors will come to your blog in droves if you solve their problems through your blog posts.
- Write in conversational tone. Remember that when you’re writing blog posts you are not trying to prove your literary credentials – you’re simply trying to hold conversations with your visitors. Write in a friendly manner. Write as if you’re talking to someone sitting in front of you.
- Promote your blog posts. Simply writing blog posts all the time doesn’t help much, although sooner or later you will start getting search engine traffic. Start pitching your blog posts on various forums. Share your links on Facebook, Twitter, LinkedIn and other such platforms.