How do you measure the ROI of content marketing?
According to this Marketing Land article, nearly $ 16.6 billion was spent in 2011 on content marketing. If you’re wondering why I’m referring to such an old link it’s because…
How to create brand loyalty with content marketing
This nice blog post on Entrepreneur lists different types of content marketing as infographics, newsletters, ebooks, videos, case studies and blog posts and information articles and then goes on to…
Written content: 5 reasons why your website needs it
You might think that since I’m a content writer I advocate the benefits of written content rather than various other formats of content that you find on the Internet, and…
How to come up with relevant blog topics for your audience
Relevancy is essential for meaningful engagement. If people don’t find your blog posts relevant to their needs they are neither going to read them nor promote them. A successful business…
11 essential ingredients for creating great blog posts
The objective of every blog post that you write and publish should be to get maximum exposure from your targeted audience, and not just exposure, but also sharing love. Maximum…